Senior eCommerce Business Manager - WWE + TKO

ROLE OVERVIEW

The eCommerce Senior Business Manager is responsible for overseeing multiple lines of business across WWE, UFC, and other TKO-operated properties, driving e-commerce strategy and execution to meet or exceed defined financial and performance goals. The Sr. EBM manages a team of ecommerce personnel while developing and adjusting merchandise and promotional calendars aligned to major live events, premium content moments, and partner priorities — coordinating closely with Business Analytics, digital marketing, and cross-functional leaders to optimize performance and identify growth opportunities. The eCommerce Senior Business Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Partner with digital marketing, CRM, and Business Analytics teams to align campaign strategies, finalize monthly forecasts, and surface data-driven growth recommendations across WWE, UFC, and other TKO-operated properties.

• Serve as the primary business management liaison on key cross-functional initiatives, facilitating communication between departments and ensuring business needs are clearly understood and prioritized.

• Collaborate with peer eCommerce Business Managers to share and adopt best-practice procedures that elevate performance across the broader portfolio.

People Leadership:

• Oversee and direct assigned business management teams, managing people and workflows to ensure effective execution against business objectives and partner commitments.

• Coach team members to monitor KPIs, analyze site performance, and translate data insights into actionable recommendations that drive revenue and fan engagement.

Fan & Customer Impact (Obsessed with Fans)

• Develop and maintain a deep understanding of WWE, UFC, and other TKO-operated fan bases — including event calendars, content moments, and audience expectations — to ensure merchandising and marketing efforts resonate authentically.

• Align merchandise and promotional calendars to major live events and premium content moments, delivering timely, relevant fan experiences that drive conversion and loyalty.

• Coordinate with the digital marketing team to help optimize existing and emerging channels, ensuring fans are reached with the right message at the right moment across their purchase journey.

• Maintain strong partner relationships with WWE, UFC, and other TKO properties, acting as a trusted collaborator who generates revenue while honoring each brand's identity and priorities.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identify and evaluate emerging e-commerce opportunities — including new channels, technologies, and promotional formats — to keep the assigned businesses ahead of evolving fan behaviors and market trends.

• Leverage data analysis and interpretation to forecast trends, stress-test assumptions, and bring forward creative, analytically grounded business recommendations.

• Continuously assess site performance metrics and translate findings into actionable improvements that drive growth across WWE, UFC, and other TKO-operated storefronts.

• Support strategic planning initiatives and marketing program development by bringing an entrepreneurial lens to campaign design and results analysis.

Ownership & Execution (Determined & Relentless Mindset)

• Track and analyze KPIs with rigor, presenting business results and conditions clearly in interdepartmental meetings and holding the business accountable to defined financial and performance goals.

• Manage competing priorities with exceptional organizational discipline, meeting deadlines and delivering with keen attention to detail — including during nights, weekends, and holidays aligned to major live events and high-impact business moments.

• Drive end-to-end execution of campaigns and cross-functional projects, from planning through results analysis, ensuring nothing falls through the cracks across a complex, multi-partner portfolio.

• Demonstrate a determined and relentless work ethic, performing under pressure and maintaining high standards of quality and accountability across all assigned businesses.

AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes

• Use data and digital tools to inform decisions and enhance performance

• Demonstrate curiosity and adaptability in adopting new technologies and ways of working

• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:

• 7+ years of related experience in e-commerce, business analytics, multi-channel retail, or digital marketing, with a proven track record of meeting revenue goals and managing partners.

• Demonstrated ability to manage people and workflows, with experience overseeing teams supporting complex, multi-partner businesses.

• Strong analytical capabilities, including experience interpreting data to forecast trends, evaluate growth opportunities, and drive data-informed business decisions.

• Experience coordinating with marketing and CRM teams to optimize campaigns and strategies across channels, with the ability to think both strategically and creatively.

• Ability to work flexible hours — including nights, weekends, and holidays — to support major live events, premium content moments, and other high-impact business opportunities throughout the calendar year.

• Excellent written, verbal, and presentation skills, with demonstrated ability to present business results and recommendations clearly to cross-functional and senior stakeholders.

• Knowledge of WWE, UFC, and other TKO-operated properties — including their fan bases, event calendars, and business priorities — preferred; experience supporting sports, entertainment, or media-focused e-commerce businesses preferred.

Education:
Bachelor's degree in business, marketing, or a related field required.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Conshohocken, Pennsylvania, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday.