Senior Ecommerce Account Manager, Canada

Who We Are

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You’ll Do:

Reporting to the Sales Director, the Senior Ecommerce Account Manager will play a key role in accelerating Munchkin’s Ecommerce growth in Canada. This position will manage and grow Amazon Canada, digital-first Canadian retailers, and Munchkin Baby Canada’s direct-to-consumer website.

The role will develop and execute online sales plans, ecommerce strategies, digital marketing programs, and best-in-class product presentations that drive sales, margin, customer engagement, and brand growth. The Senior Ecommerce Account Manager will partner closely with Global Ecommerce, Sales, Marketing, and cross-functional teams to identify new opportunities, optimize the online customer experience, share best practices, and build strong relationships with retail partners.

How you will contribute:

• Manage primary Ecommerce accounts, including Amazon Canada, digital-first Canadian retailers, and Munchkin Baby Canada’s direct-to-consumer website
• Develop and execute strategies and programs designed to drive sustainable sales and volume growth across online partners
• Lead the development and execution of Canada’s Ecommerce go-to-market growth strategy through qualitative and quantitative analysis
• Manage the online brand experience across third-party retail partners, including product setup, content and copy optimization, digital marketing programs, product presentation, and site merchandising
• Partner with Ecommerce Sales and Marketing to develop site merchandising strategies that improve discoverability, conversion, customer experience, sales, margin, and alignment with corporate marketing priorities
• Execute e-retail and digital strategies and support other Ecommerce initiatives for the Canadian business
• Develop and communicate Ecommerce business results to internal stakeholders and customers on an established cadence, highlighting performance insights, opportunities, risks, and recommended action plans
• Build relationships across key departments within online retail partners, including merchandising, marketing, digital media, operations, and e-commerce teams
• Support quarterly business planning and review meetings with online retailers
• Develop deep expertise in each online retailer’s systems, processes, requirements, and ways of doing business, and share relevant best practices with other Munchkin business units
• Drive consistency in the consumer experience across Munchkin’s online retail presence in Canada
• Monitor and communicate market intelligence, competitive activity, retailer financial and strategic developments, personnel changes, new business opportunities, and other information relevant to the Company’s success with online partners
• Partner with Sales, Marketing, and other cross-functional teams to identify growth opportunities, potential retail partners, and technologies that can strengthen Munchkin’s Canadian Ecommerce business
• Other duties may be assigned

You will have:

• Bachelor’s degree in Business, Marketing, Ecommerce, Retail, or a related field required
• Minimum of 4 years of experience in Ecommerce sales, Ecommerce merchandising, omnichannel sales, or a related field
• Experience managing Ecommerce accounts and online retail partners, preferably Amazon Canada or similar major digital retailers
• Demonstrated experience developing and executing Ecommerce sales, marketing, merchandising, and direct-to-consumer strategies
• Strong understanding of Ecommerce marketing, digital advertising, product content, site merchandising, category management, and online customer experiences
• Working knowledge of websites, digital advertising platforms, email marketing, CRM systems, Ecommerce platforms, and analytics tools
• Ability to analyze sales, customer, and digital performance data and translate insights into actionable growth strategies
• Strong communication, relationship-management, organization, negotiation, and presentation skills
• High learning agility and ability to navigate ambiguity, manage competing priorities, and work effectively in a fast-paced environment
• Ability to work independently while collaborating effectively with Sales, Marketing, Global Ecommerce, customers, and other cross-functional teams
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint
• Demonstrated passion for Ecommerce, digital retail, and emerging technologies
• Ability to travel up to 25%

We Got You Covered!

Salary Range: $90,000 - $130,000 CAD (DOE)

Munchkin offers highly competitive compensation, including discretionary bonuses, retirement contributions, supplemental health plans, equity, and other perks. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin a Great Place To Work™ company. We also provide growth opportunities and work to consistently improve the quality of life for all our employees. To learn more, visit us at .

Munchkin embraces diversity and is proud to be an equal-opportunity employer.

Applicant Privacy Statement