Senior Director/Vice President, Hematology Marketing
Beam Therapeutics · Cambridge, MA ·
- Seniority
- C level
- Employment
- Full time
- Category
- Marketing
- Experience
- 12+ years
Company Overview:
Beam Therapeutics is a biotechnology company committed to establishing the leading, fully integrated platform for precision genetic medicines. To achieve this vision, Beam has assembled a platform with integrated gene editing, delivery and internal manufacturing capabilities. Beam’s suite of gene editing technologies is anchored by base editing, a proprietary technology that is designed to enable precise, predictable and efficient single base changes, at targeted genomic sequences, without making double-stranded breaks in the DNA. This has the potential to enable a wide range of therapeutic editing strategies that Beam is using to advance a diversified portfolio of base editing programs. Beam is a values-driven organization committed to its people, cutting-edge science, and a vision of providing life-long cures to patients suffering from serious diseases.
Position Overview:
Beam is looking for a highly motivated, strategic and driven commercial leader to join our growing Hematology Franchise. The Senior Director / Vice President, Hematology Marketing will drive brand strategy development, commercial launch readiness and execution for Beam’s lead asset, Risto-cel, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD). This is a high impact role for Beam’s potential first product commercialization. The successful candidate plays a critical role in leading the marketing and marketing operations team.
The Senior Director / Vice President, Hematology Marketing, reports into the SVP, US GM.
Responsibilities:
- Develops and leads brand strategy for Risto-cel and ensures alignment across key cross-functional stakeholders including Medical, Market Access, Key Account Management Team and Technical Operations.
- Owns development of brand positioning, messaging, and competitive strategy.
- Leads commercial launch readiness and execution in close collaboration with cross-functional partners.
- Directs HCP and Patient marketing strategy and oversees tactical execution by agency partners and marketers.
- Leads team of marketing, insights and marketing operations professionals.
- Oversees generation of customer and market insights through primary and secondary research, competitive intelligence and Advisory Boards.
- Leads scenario planning, risk management, and contingency strategies for launch, including forecasting and supply chain coordination.
- Budget management.
Qualifications:
- BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred.
- Minimum 12 years business experience within the pharma/biotech/biopharma space.
- Proven track record of developing and executing brand strategies in highly cross-functional environments.
- Experience in cell and gene therapy is a must.
- U.S. launch experience is a must.
- Outstanding strategic thinking and problem-solving capabilities.
- Must be capable of managing and prioritizing multiple activities.
- Can operate in two worlds — big picture orientation with attention to detail.
- Exceptional interpersonal skills and collaborative nature with strong ability to influence, motivate, inspire, encourage and develop others.
- Demonstrated people management experience and development capabilities required.
- Builds effective teams that work well across functions and groups.
- Strong business and financial capabilities.
- Advanced communication and presentation skills required.
- Experience in both large and small company environments a plus.
- Role is based in Cambridge, MA.
- Ability to travel 25% as needed.
The salary range below reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on several factors including, but not limited to, relevant experience, education, scope of job, internal comparisons, and market data.