Senior Director, New Business Development

The Senior Director, New Business Development will serve as a primary growth driver for BAS, responsible for identifying, developing, and securing new client relationships across emerging brands, new verticals, and underpenetrated channels.

This role is designed for a true hunter. The ideal candidate thrives on prospecting, networking, researching markets, attending industry events, creating opportunities from scratch, and opening doors with organizations that may not yet recognize the value BAS can provide.

The Senior Director will proactively identify opportunities through market intelligence, AI-enabled research, trade shows, cold outreach, referrals, and strategic networking. This individual will work closely with BAS leadership, agency subject matter experts, and solution teams to develop scalable programs that help clients drive growth through field sales, brand advocacy, retail execution, and customer engagement solutions.

This position reports directly to the Chief Growth Officer and will play a critical role in helping BAS achieve its three-year growth strategy through new logo acquisition and expansion into adjacent markets.

New Business Development

• Build and maintain a robust pipeline of net-new business opportunities for BAS.
• Generate opportunities through cold outreach, social selling, networking, trade shows, referrals, and industry associations.
• Develop account pursuit strategies for both near-term opportunities and long-term growth prospects.
• Establish relationships with prospective clients and key stakeholders across target markets.
• Identify opportunities before they become formal sourcing events, RFIs, or RFPs.

Market & Opportunity Development

• Research emerging brands, high-growth companies, channel expansion initiatives, and industry trends to uncover new revenue opportunities.
• Utilize AI-powered research tools, sales intelligence platforms, CRM systems, industry publications, and market intelligence resources to identify prospective clients.
• Develop informed perspectives on changing retail, consumer electronics, telecommunications, and channel landscapes.
• Continuously evaluate market trends and competitive activity to identify whitespace opportunities for BAS.

Solution Consulting

• Serve as a consultative seller capable of matching client business challenges to BAS capabilities.
• Work collaboratively with agency leadership and operational teams to develop custom solutions and scalable programs.
• Position BAS services including:
  • Assisted Sales & Training (AS&T)
  • Brand Advocacy Programs
  • Brand Standards & Compliance
  • Retail Auditing & Mystery Shopping
  • Complex Merchandising
  • Field Management Programs
  • Retail Demonstrations & Experiential Execution
  • Integrated Retail Execution Solutions
• Develop compelling business cases that articulate measurable value and ROI.

Growth Channel Expansion

Initial areas of focus include:

• DIY & Home Improvement
• Mobile Carriers & Connectivity
• Emerging Consumer Electronics Brands

Additional growth channels may be added over time based on market opportunity and strategic priorities.

Pipeline & Revenue Management

• Manage opportunity progression from prospect identification through contract execution and client handoff.
• Maintain accurate pipeline forecasting and opportunity tracking.
• Collaborate with leadership on pricing, financial modeling, proposal development, and commercial strategy.
• Consistently deliver against pipeline, revenue, and growth objectives.

Industry Representation

• Represent BAS at industry conferences, trade shows, client events, and networking forums.
• Develop relationships with influencers, industry leaders, consultants, and strategic partners.
• Serve as a visible ambassador for BAS and Acosta Group within targeted industries.

Education Requirements

• Bachelor's Degree required.
• MBA or advanced degree preferred.

Work Experience Requirements

• 8+ years of successful business development, sales, channel development, or new business acquisition experience.
• Demonstrated success acquiring new logos and developing opportunities from prospecting through close.
• Experience selling services, managed programs, retail solutions, outsourced solutions, agency services, or field-based execution programs.
• Experience engaging executive-level decision makers and presenting business solutions.
• Retail, consumer electronics, telecommunications, brand, agency, field marketing, retail services, or related industry experience preferred.
• Proven history of building and managing multi-million-dollar sales pipelines.
• Experience working in highly entrepreneurial and growth-oriented environments.

Knowledge, Skills & Abilities

• Proven hunter mentality with strong prospecting and relationship development skills.
• Demonstrated ability to create demand rather than simply respond to existing opportunities.
• Strong cold outreach, networking, trade show, and lead generation capabilities.
• High intellectual curiosity and passion for identifying market opportunities.
• Ability to translate business challenges into consultative solutions.
• Excellent verbal, written, presentation, and storytelling skills.
• Skilled at engaging senior business leaders and influencing decision-makers.
• Strong business acumen and financial understanding.
• Ability to leverage AI-powered research tools and sales intelligence platforms to identify opportunities and accelerate prospecting efforts.
• Entrepreneurial mindset with the ability to operate independently while collaborating across a large organization.
• Highly organized with strong pipeline management discipline.
• Ability to thrive in a fast-paced and evolving business environment.
• Willingness to travel up to 50%.

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