Senior Director, Brand & Product Marketing, Men’s
Rag & Bone · New York, NY ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 10+ years
Position Level Classification:
Senior Director
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.
Job Summary:
rag & bone is seeking a strategic, collaborative, and highly creative Senior Director of Brand & Product Marketing to establish brand positioning and develop annual brand, category and product marketing strategies for Menswear across RTW, Accessories, and Footwear. This individual will lead brand moments, set seasonal campaign and go-to-market strategies, and oversee the seasonal briefing process to deliver cross-channel narratives that power our wholesale, retail, digital, and brand marketing ecosystems. Reporting to the Global VP of Brand & Product Marketing, this role is the central hub connecting Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications.
Responsibilities:
Brand & Product Marketing
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Our in-office policy is in office, 4 days a week.
Benefits
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions
Senior Director
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.
Job Summary:
rag & bone is seeking a strategic, collaborative, and highly creative Senior Director of Brand & Product Marketing to establish brand positioning and develop annual brand, category and product marketing strategies for Menswear across RTW, Accessories, and Footwear. This individual will lead brand moments, set seasonal campaign and go-to-market strategies, and oversee the seasonal briefing process to deliver cross-channel narratives that power our wholesale, retail, digital, and brand marketing ecosystems. Reporting to the Global VP of Brand & Product Marketing, this role is the central hub connecting Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications.
Responsibilities:
Brand & Product Marketing
- Thought partner to Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail channel leadership.
- Translate design and merchandising intent into brand and product marketing strategies.
- Establish brand positioning for Menswear across Black Label, White Label and Miramar and build action plan to bring to market.
- Lead Menswear brand moment development, inclusive of collaborations and experiential.
- Oversee the briefing process for all Menswear campaigns and brand moments.
- Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
- Integration into seasonal design process to influence early product briefs and line development with market, trend, and consumer insights.
- Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.
- Architect cross-channel launch strategies for new collections, brand campaigns, product heroes, capsules, collaborations, and category developments.
- Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
- Oversee the development of seasonal campaign toolkits.
- Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.
- Be a student of the Menswear landscape — have a pulse on the latest trends, competitive launches and category opportunities; bring forward new ideas to move the brand forward.
- Partner with customer team and agency to establish Menswear segmentation strategy.
- Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
- Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams.
- Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 10+ years of progressive experience in brand or product marketing; Menswear experience a plus.
- Proven success in establishing global brand and product marketing campaigns.
- Exceptional communication and presentation skills.
- Thrives in a collaborative organization, fluent working cross-functionally.
- Fluent in English; additional language skills are a plus.
- Willingness to travel internationally up to 30% of the time.
- Go getter; takes initiative, willing to roll up sleeves and jump right in.
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Our in-office policy is in office, 4 days a week.
Benefits
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions