Senior Director, Brand Marketing

Company Overview

Delta Galil USA, Inc. is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Since its inception in 1975, the company has continually endeavored to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops innovative seamless apparel, including bras, shapewear and socks; intimate apparel for women; underwear for men, including under its owned brands Schiesser, Eminence, Organic Basics and Athena; babywear, activewear, sleepwear and loungewear, including under its owned P.J. Salvage and Delta brands. Delta Galil also designs, develops, markets and sells branded denim and apparel under the brand 7 For All Mankind®, and ladies’ and kids’ apparel under the brand Splendid®. In addition, it sells its products under brand names licensed to the company, including adidas, Wolford, Wilson, Columbia, Tommy Hilfiger and others.

About Splendid

At Splendid, we believe getting dressed should feel as good as it looks. Known and loved for our signature softness, effortless California style, and elevated essentials, Splendid creates clothing that makes everyday life a little easier—and a lot more comfortable. Our collections are sold through Splendid.com, premium retailers, and 18 retail stores nationwide, serving a loyal customer who values timeless style, quality, and versatility.

As we continue to grow, we're looking for an experienced marketing leader who can elevate the brand while driving measurable business results across every consumer touchpoint.

Role Overview

Splendid is seeking a strategic, consumer-obsessed, and highly hands-on Senior Director, Brand Marketing to lead the brand's integrated marketing function. Reporting to the VP of Marketing, this leader will shape the brand vision while developing and executing marketing strategies that strengthen brand equity, drive customer acquisition and retention, and accelerate growth across wholesale, retail, and direct-to-consumer channels.

This role requires both strategic leadership and a roll-up-your-sleeves mindset. The ideal candidate is equally comfortable building long-term brand strategy as they are reviewing creative, launching campaigns, analyzing performance, managing agency partners, and collaborating cross-functionally to bring ideas to life.

The Senior Director will oversee integrated brand marketing across campaign strategy, creative production, influencer marketing, public relations, social media, partnerships, retail marketing, events, and wholesale marketing while partnering closely with E-Commerce, Merchandising, Design, Sales, Planning, Product Development, and Executive Leadership.

Responsibilities

Brand Strategy & Marketing Leadership

• Develop and execute annual marketing strategies that support brand growth, customer acquisition, retention, and revenue objectives.
• Lead seasonal go-to-market strategies across product launches, collaborations, campaigns, and key wholesale partners.
• Champion compelling brand storytelling that reinforces Splendid's premium positioning and signature California lifestyle.
• Identify opportunities to increase brand awareness, customer engagement, and market share.
• Ensure consistent brand expression across every customer touchpoint.

Integrated Marketing

• Lead omnichannel marketing across brand campaigns, digital marketing, CRM (Email & SMS), influencer marketing, PR, organic social media, partnerships, retail marketing, events, experiential activations, and wholesale marketing.
• Partner closely with the E-Commerce team to drive traffic, conversion, customer acquisition, retention, and lifetime value.

Campaign Development & Creative Leadership

• Partner with Creative to develop seasonal campaigns, photography, video, packaging, retail assets, and digital content.
• Lead campaigns from concept through execution while maintaining premium creative standards.
• Collaborate with Design and Merchandising to create cohesive seasonal storytelling.

Influencer, Partnerships & PR

• Lead influencer and creator marketing strategies that drive awareness and measurable business impact.
• Identify strategic collaborations and partnerships that strengthen brand relevance.
• Oversee PR strategy, media relationships, and launch communications.

Customer & Business Insights

• Leverage consumer insights, competitive analysis, and performance analytics to guide strategy.
• Monitor KPIs and optimize marketing investments based on ROI.
• Translate data into actionable recommendations for leadership.

Financial & Operational Leadership

• Manage annual marketing budgets and forecasts
• Continuously improve marketing processes, workflows, and cross-functional collaboration.
• Balance long-term brand building with performance

Team Leadership

• Lead, coach, and develop a high-performing marketing team.
• Build a collaborative, accountable, and solutions-oriented culture.
• Partner cross-functionally across Creative, E-Commerce, Sales, Design, Merchandising, Planning, Product Development, and Retail.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 10 years of progressive marketing leadership within fashion, apparel, lifestyle, or consumer brands.
• 'Proven success building integrated marketing strategies that drive measurable business growth.
• Strong understanding of direct-to-consumer business models and wholesale
• Experience leading cross-functional teams and agency partners.
• Experience across influencer marketing, social media, PR, brand partnerships, and digital marketing.
• Strong financial acumen with budget ownership and KPI management.
• Excellent communication, leadership, and organizational skills.

The Ideal Candidate

• Strategic enough to shape where the brand is going.
• Hands-on enough to help make it happen every day.
• Passionate about building brand equity while delivering measurable business results.
• Collaborative, humble, and comfortable working cross-functionally.
• Data-informed with strong creative instincts.
• Committed to developing people and continuously improving how marketing operates.

This is a hybrid role, with 3 days in our Downtown Los Angeles, CA office

PAY RATE: $160,000/yr-$190,000/yr

At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment.

DIVERSITY VISION STATEMENT:

We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled.

We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.

Company Benefits

As a Delta Galil Associate, you’ll be part of a global fashion company that values innovation, craftsmanship, and people. We’re committed to offering comprehensive and competitive benefits that reflect our culture of care, creativity, and collaboration — but most importantly, benefits that fit you.

Our diverse range of programs is designed to support your total well-being — empowering you to make the best choices for yourself, your loved ones, and your lifestyle.

Below are a few of the benefits available to our Associates:

• Multi-brand merchandise discount, including Splendid, 7 For All Mankind, and PJ Salvage
• Comprehensive Health Coverage: Medical, Dental, and Vision Insurance, as well as Basic Life/Voluntary Life/Disability/Critical Illness
• Financial Wellness: 401(k) Retirement Program with Company match and 529 College Savings Plan, as well as Tax-Advantage Health & Transit Accounts
• Personal and sick time off, vacation time, floating days, and company-observed holidays
• Paid Volunteer Time Off to dedicate your skills and time towards charitable activities
• From weekly breakfasts and monthly milestone celebrations to leadership-led panels, and, team-building events, we offer plenty of fun ways to connect—both in person and virtually