Salary: Competitive | Benefits including gym
About Fitness & Lifestyle Group
Fitness & Lifestyle Group (FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's.
We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.
The Opportunity
Own the digital journey from discovering a club to becoming a member. As Senior Digital Product Designer (Ecommerce), you will lead the design and optimisation of our web experiences across Goodlife, Fitness First, Zap and Jetts, with a clear focus on making our value proposition compelling and converting interest into membership.
This is a hands-on, high-ownership role for an experienced product designer who can hit the ground running. You will design web pages, ecommerce journeys and reusable components, bringing them to life through Contentful and our development teams. You will rethink how we communicate the value of our products, memberships and offers online, making complex information easier to understand and helping customers confidently choose the right option.
You will work closely with Product, Marketing, Sales, Operations, club teams and our offshore development partner, leading workshops, challenging assumptions and turning customer and business problems into effective digital solutions. Using research, analytics, experimentation and your understanding of ecommerce and conversion, you will continuously identify opportunities to improve the journey and demonstrate the impact of your work.
Reporting to the Lead Digital Product Designer, this is an opportunity to take genuine ownership of the ecommerce experience and help shape how our brands sell memberships through digital channels.
Key Responsibilities
Use customer research, funnel data, analytics, session recordings and experimentation to identify friction and continuously improve conversion.
About You
You are an experienced product designer who is comfortable taking ownership - with the experience to form a view, back it and take us towards a new design future. You are proactive by nature, actively seeking out the information, context and solutions you need to get the job done rather than waiting for answers to come to you.
You combine strong design craft with commercial thinking. You understand how to communicate the value of a product through a digital experience and are motivated by improving conversion, not simply creating something that looks good. You are curious about how things work, including the technology behind your designs, and enjoy working closely with developers to bring ideas to life.
You hold yourself to a high standard, take initiative and are confident facilitating workshops and bringing stakeholders along with you. You are comfortable challenging the status quo and reimagining existing experiences when there is a better solution.
Key Experience
Experience as a Product, UX or UI Designer, with strong experience in ecommerce, subscription, membership or another conversion-focused digital environment.
A strong portfolio is required, demonstrating end-to-end product design thinking, including the problem, discovery process, design decisions and measurable outcomes.
Proven experience designing and optimising ecommerce or joiner journeys, including sign-up, checkout, pricing and product or plan comparison.
Experience using research, analytics, experimentation, session recordings or other evidence to inform design decisions and improve conversion.
Experience across multi-brand, membership, subscription, fitness, wellness or other consumer environments is highly regarded.
In return we offer you
Complementary all access Goodlife Gym Membership, plus one for a friend
FLG is committed to promoting a healthy work-life balance. We offer a hybrid work model, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.
Modern open-plan office with onsite cafe and complimentary barista coffee
Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program
Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards
Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program
Employee Assistance Program
Our commitment to diversity & inclusion
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.
We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.
Apply Now!
Please click 'Apply' to submit a resume that details your experience, attributes and achievements & a Cover Letter that outlines why you would be a great fit for this position.