Senior Digital Marketing Specialist

• Lead and optimise digital acquisition campaigns across Google, Meta and LinkedIn
• Bring strong technical expertise in digital analytics, attribution and performance optimisation
• Enjoy hybrid work, a 37.5-hour week, and inclusive benefits that support wellbeing and caring commitments
  

Waipapa Taumata Rau | The University of Auckland

With more than 47,000 students and over 6,000 staff, we create globally transformative impacts through world-leading research, scholarship, teaching and collaborative partnerships across Aotearoa New Zealand and the Asia-Pacific. We are dedicated to creating knowledge, transforming lives and shaping the future.

This opportunity sits within Marketing and Recruitment, a core enabling function within the Strategic Engagement portfolio. The function provides specialist marketing and recruitment services across areas including brand and market positioning, market research, targeted performance campaigns, recruitment activity, and partner and channel management.

Te Whiwhinga mahi | The opportunity

We are looking for an experienced Senior Digital Marketing Specialist to join our Digital & Performance team.

This is a hands-on role focused on delivering and optimising digital acquisition campaigns across the University’s priority portfolios. You will bring strong technical expertise across digital channels including Google, Meta and LinkedIn, using performance data, testing and analytics to improve campaign outcomes.

You’ll work across a broad range of campaigns, collaborating with colleagues across Marketing and Recruitment and stakeholders across the University. You will also provide technical guidance to other digital practitioners and work with media agencies, platform representatives and technology partners.

This is a full-time, permanent opportunity currently based at our Newmarket campus. The full salary range for this role is $98,700 - $133,500 - Band H.

We have a structured salary framework with three zones for those developing into the role (developing), fully effective (target) and contributing beyond what is expected of the role (upper). We welcome conversations about your expectations and what matters to you in your overall package. Any offer will be made within the advertised range and guided by fairness, consistency, and our commitment to pay equity.

This role offers a 37.5-hour working week, flexible start and finish times, and a hybrid working pattern, supporting a strong commitment to work/life balance.

For more detailed information about the role and requirements, please refer to the Position Description.

Ngā haepapa matua | Key focus areas

• Planning, executing and optimising paid digital campaigns across Google, Meta, LinkedIn and other digital channels
• Managing campaign performance and budgets to improve conversion and cost efficiency
• Using analytics, attribution and performance data to identify insights and opportunities
• Designing and implementing testing across audiences, creative and channels
• Providing technical guidance and quality assurance to other digital practitioners
• Collaborating with internal stakeholders and external digital partners to deliver effective campaigns

He kōrero mōu | About you

You’re an experienced digital marketing specialist who can step into the role and make an immediate impact. You’ll bring strong technical capability, sound judgement and a collaborative approach, with the ability to work at pace and take ownership of campaigns.

You’ll bring:

• Extensive experience delivering and optimising multi-channel digital campaigns across paid search, paid social, programmatic, display and remarketing
• Strong technical knowledge of digital analytics, attribution, testing and performance optimisation
• Experience managing significant digital budgets and delivering measurable results
• The ability to turn performance data into clear insights and recommendations
• Experience providing technical guidance or mentoring to other digital practitioners, with strong stakeholder engagement and communication skills
• The ability to work autonomously, manage competing priorities and adapt to changing needs

Ngā āhuatanga kei a mātou | What we offer

The University is committed to supporting your career with:

• Flexible employment practices, including hybrid working and flexible start and finish times
• Up to 6.75% employer superannuation scheme
• Five weeks’ annual leave and a 37.5-hour working week
• Gender-neutral parental leave policy, including up to nine weeks’ full pay
• On-site, discounted childcare centres, including Kōhanga Reo
• Confidential access to a range of EAP services, including mental health counselling, financial guidance, neurodiversity coaching and rongoā services

In addition, we offer broad professional development opportunities, active staff networks, and a range of other staff benefits to support you to thrive in and outside of work.

Me pēhea te tuku tono | How to apply

Please submit an application online by the closing date of Wednesday 16th September 2026. Please include your cover letter and your CV highlighting your interest in the role, your capabilities and relevant experience.

Applications will be assessed on a rolling basis. Shortlisted candidates may be contacted before the advertised closing date, and the position may close earlier if a suitable candidate is identified. We encourage interested applicants to not delay their application.

Please reach out to Milena Cooper on [email protected] with any questions.


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Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment. For further information on services for Māori, Pacific, women, LGBTQIATakatāpuiMVPFAFF+, people with disabilities, parenting support, flexible work and other personal circumstances go to