Senior Digital Marketing Specialist – Marketo Required
Wk · USA - Chicago, IL, West Adams St ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 3+ years
Wk · USA - Chicago, IL, West Adams St ·
LOCATION: Hybrid – 8 days a month in the office. U.S. Midwest / West locations preferred - Chicago IL, Riverwoods IL, Dallas TX, Houston TX, Phoenix AZ, Wichita KS, Clayton MO, Torrance CA. Other candidates will be considered to hybrid office locations.
OVERVIEW
The Sr. Digital Marketing Specialist will be a key member of our global Digital Marketing team, driving high-impact digital programs that accelerate pipeline creation and support customer expansion across our Clinical Effectiveness line of business. This individual contributor role is ideal for a hands-on operator who excels at paid advertising, marketing automation, email program execution, audience segmentation, account-based advertising operations and data-informed optimization.
In this role, you will be a primary owner of email marketing and marketing automation within Adobe Marketo Engage, while also supporting account-based digital advertising and answer engine visibility programs within Google Ads, 6sense, LinkedIn Campaign Manager, Reddit Ads and OpenAI Ads. You’ll partner closely with global stakeholders - including Campaign Strategy, Product Marketing, Sales, and Data/Analytics - to orchestrate digital experiences that are personalized, highly visible, measurable and aligned to revenue outcomes.
OVERVIEW
Email Marketing & Marketing Automation
Account-Based Marketing & Digital Activation
SEM and Answer Engine/LLM Visibility Support
Campaign Operations, Optimization & Insights
Program & Process Management
QUALIFICATIONS
Education: Bachelor’s degree in Marketing, Communications, Business, or comparable experience.
Experience: 3+ years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred).
TRAVEL: 5% to attend conferences or team members
#LI-Hybrid
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$78,400.00 - $136,950.00 USDThis role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.