SENIOR DIGITAL & MARKETING EXECUTIVE

Key responsibilities

• Plan and execute digital marketing campaigns from end to end, including content, creative, timelines, launch and performance reporting.

• Manage and update website and ecommerce content, including landing pages, banners, product content and promotional pages.

• Support UX/UI improvements for the B2B and B2B2C ecommerce platforms, including user journeys, wireframes, prototypes and interface enhancements.

• Design marketing materials for websites, email campaigns, social media, promotions, presentations and events.

• Create, schedule and manage EDM campaigns using Mailchimp, including audience segmentation, template setup, testing and reporting.

• Monitor website and campaign performance using GA4 and other relevant tools; provide insights and recommendations for improvement.

• Support SEO and SEM activities, including keyword optimisation, landing-page content, campaign tracking and conversion improvement.

• Coordinate with IT, eCommerce, sales, customer service, agencies and other stakeholders to deliver projects on time.

• Maintain brand consistency, content accuracy and quality across all digital and marketing touchpoints.