Proper Hospitality is a design-forward hospitality company operating a growing portfolio of properties under the Proper Hotels, By Proper, and The Collective brands, including Santa Monica Proper, Downtown LA Proper, San Francisco Proper, Austin Proper, Hotel June in West Los Angeles and Malibu, The Shelborne by Proper, and Lake Tahoe Proper Resort & Casino, alongside The Collective’s independent hotels including Avalon Beverly Hills, Avalon Palm Springs, Ingleside Estate, and The Culver Hotel.
We are seeking a Senior Designer to join our Los Angeles-based creative team.
Position Overview
This is a senior, hands-on design and art direction role for someone who can execute at a high level and bring a creative brief to life. Reporting to the Creative Director, this person owns design and art direction for a defined set of Proper properties and F&B concepts, building real brand fluency with those accounts, while contributing to high-visibility launches and campaigns across the broader portfolio. The Creative Director sets the brief, vision, and team direction; this role is responsible for executing and elevating that vision with precision and craft.
Day-to-day digital design execution (email, social, web) sits with the Digital Designer; this seat is focused on design, art direction, and photography for the portfolio’s most significant creative moments, and on producing polished, on brand work across a defined set of properties.
Key Responsibilities
Design & Art Direction
- Lead design and art direction for property and restaurant/hotel launches, campaigns, and other high-visibility creative projects across the Proper portfolio
- Remain hands-on in Figma, Adobe Creative Suite, and Canva, producing polished, on-brand design work across print and digital formats
- Art direct photographers, stylists, and retouchers on launch shoots and campaigns; build and maintain a trusted vendor and talent network for the projects you run. Photography skills (shooting) are a plus
- Translate shoots and campaigns into cohesive editorial stories across social and web, selecting, sequencing, and framing assets to tell a complete brand narrative. Maintain Proper’s design standards across all delivered work
Creative Execution
- Take the Creative Director’s brief and execute it fully, from concept to delivery, with minimal hand-holding and strong creative instincts
- Support the Creative Director in sequencing priorities across concurrent projects; flag capacity and conflicts proactively
- Participate in team-wide creative check-ins led by the Creative Director
Collaboration
- Accept direct briefs from Marketing, F&B, and property teams, keeping the Creative Director in the loop on priorities and capacity
- Collaborate with photographers, stylists, and outside production partners on launch photography and campaign shoots
- Incorporate feedback quickly and thoughtfully from the Creative Director and cross-functional partners
Culture
- Champion the Proper culture, contributing to a positive, collaborative environment
- Stay current with design, photography, and hospitality/lifestyle trends, bringing an informed perspective to creative discussions
Qualifications
- 5–7 years of experience in graphic design and art direction, with a portfolio that demonstrates both strong hands-on execution and creative leadership
- Demonstrated experience leading creative for launches, campaigns, or brand rollouts, ideally in a multi-property or multi-brand environment
- Proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and Canva
- Experience art directing photographers, stylists, and production talent on set; existing vendor and talent relationships are a strong plus
- Strong understanding of typography, layout, and visual hierarchy
- Strong communication skills; comfortable taking direct briefs from cross-functional partners, receiving feedback, and managing multiple concurrent projects with clear ownership
- Highly organized with the ability to manage multiple concurrent projects in a fast-paced environment
Preferred Skills
- Motion or video editing (After Effects, Premiere, or similar)
- Experience with social and digital marketing campaigns
- Interest in or exposure to hospitality, travel, lifestyle, or fashion brands
- Photography skills (shooting), a meaningful plus for smaller activations and campaign moments
Salary
Proper Perks & Benefits
Culture of Growth & Belonging
- Culture of Growth: A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
- Guided Skills Development: Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
- Diversity, Equity, Inclusion & Belonging: We honor individuality while fostering a culture of respect and belonging across all teams.
- Community Engagement: Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
Health & Wellness
- Comprehensive Health Coverage: Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
- Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing
workshops and mental health resources.
- Employee Assistance Program (EAP): Confidential support for emotional wellbeing, financial planning,
and life management through Unum.
Time Off & Flexibility
- Paid Time Off: Flexible PTO plus 11 paid holidays each year for corporate team members.
- Paid Parental Leave: Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
- Flexible Work Practices: Hybrid schedules for eligible roles and an emphasis on work-life balance.
Financial Wellbeing & Core Protections
- 401(k) Program: Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
- Employer-Paid Life & Disability Insurance: Core protections with optional additional coverage.
- Financial Education: Access to planning tools and workshops to support long-term stability and growth.
Lifestyle & Travel Perks
- Hotel Stay Benefits: 75% off BAR (floor of $100) across the Proper portfolio.
- Design Hotels Partnership: 50% off participating Marriott Design Hotels.
- Dining Discounts: 75% off food & beverage at all Proper Hospitality outlets.
- Lifestyle Perks: Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.
Why Join Proper Hospitality
At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession — it’s an opportunity to care for others and make lives better.
Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work
Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.
Equal Opportunity & Fair Chance Hiring
We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.