Senior Demand Generation Manager
Inforcer · Richmond, GB ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 5+ years
About Us
inforcer is one of the fastest growing technology organisations in the world and a leading provider of cutting-edge cybersecurity and AI solutions to support to the SMB market. We provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services. Our mission is to be inforced in every MSP!
About the Role
We are seeking a talented and motivated Senior Demand Generation Manager to join our team. In this role, you will own and execute a wide range of go-to-market initiatives across the funnel. This is a true generalist role, ideal for someone who enjoys building, operationalising, and optimising programs that drive pipeline and revenue. You’ll work closely with Sales, RevOps, Product Marketing, and external partners to ensure campaigns are executed well, leads are followed up properly, and marketing efforts translate into measurable business impact.
If you are looking for a role that involves strategy, execution, and enablement with a strong bias toward action and results, we would love to hear from you!
What you’ll be doing
Sales Enablement & Revenue Alignment
Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions
Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems
Work directly with Sales to drive adoption, compliance, and feedback on enablement programs
Help improve speed-to-lead, follow-up consistency, and funnel conversion rates
Account-Based Marketing (ABM)
Partner hand-in-hand with Sales to plan, execute, and measure ABM programs
Support account selection, messaging alignment, outreach coordination, and campaign execution
Track engagement, influence, and pipeline impact for target accounts
Campaign Creation & Execution
Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays
Coordinate timelines, assets, messaging, and execution across teams and vendors
Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals
Lead Nurture & Funnel Optimization
Build and manage lead nurture programs that move prospects from awareness to consideration to conversion
Segment audiences and tailor messaging by persona, intent, and funnel stage
Continuously test and improve nurture performance using engagement and conversion data
Vendor & Partner Management
Work with and support external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives
Ensure vendors are aligned to goals, timelines, and quality expectations
Act as the internal owner to keep work moving and accountable
What We Can Offer You
Steep Learning curve: We believe people leave organisations when learning stops. We promise a steep and continuous learning curve to both challenge and develop our people. You are responsible for your own learning, but you’ll be surrounded by exceptional people and strong enablement, if you choose to lean into it, in an environment where it’s safe to make mistakes, try new things, and improve.
Real impact: We operate in a high-trust and autonomous environment where you can make a real impact and difference in your role and across the company.
Transparency and Honesty: We believe honest and clear communication creates a highly collaborative culture. It gives you the “why” we make decisions and allows you to effectively make your own. We won’t pull the wool over your eyes, we are a fast-growing start-up that comes with its own unique challenges, but we all work hard to solve them, together, as a team.
A+ Global Team: Our people power every part of our business, and we look for individuals who bring genuine passion to their role and operate at their very best. A-players thrive when surrounded by other A-players. Our level of growth and rate of change can be hard work and challenging, but you’ll be surrounded with exceptional people that are always happy to help.
Regular Team Socials: We celebrate our team, our milestones, promotions and achievements with social events every month.
Employee Recognition: Programs to recognise and reward our top contributors for their achievements and efforts. We live our company values every day and reward those people who embody them.
Skills We Need for This Role
5+ years of MSP marketing experience in demand-focused role
Proven experience working closely with Sales and RevOps teams
Strong understanding of full-funnel marketing, from first touch to closed-won
Experience building and executing lead nurture programs and sales enablement workflows
Comfortable managing multiple initiatives simultaneously without losing attention to detail
Data-driven mindset with the ability to translate activity into business impact
Clear communicator who can work cross-functionally and keep stakeholders aligned
inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.