Senior Demand Generation Manager

You will define and execute North American demand generation strategies tied to revenue and pipeline goals. You will create full-funnel campaigns, understand audiences and buying committees, shape messaging, coordinate account-based marketing, collaborate with commercial teams, and measure and optimize campaign performance.

Responsibilities

• Define and execute North American demand generation strategies
• Translate business priorities into full-funnel campaign strategies
• Research target audiences, buying committees, and priority accounts
• Shape campaign narratives and briefs with product marketing, content, and creative teams
• Advance account-based marketing across 1:many, 1:few, and 1:1 motions
• Align account strategy with Sales, SDRs, Partnerships, and Account Management
• Measure and optimize campaign performance
• Share demand generation learnings and best practices

Requirements

• 10+ years of marketing experience
• At least 3 years launching and managing integrated campaigns for enterprise buying audiences
• Account-based marketing expertise
• Experience leading cross-functional campaign teams
• Experience developing campaign briefs, creative concepts, channel strategies, and assets
• Campaign execution across advertising, email, web, social, and events
• Marketing tools and best practices knowledge
• Campaign measurement and optimization experience