Senior Dating Media Buyer (FB)
ndi2.group ·
- Work mode
- Remote
- Seniority
- Senior
- Employment
- Full time
- Category
- Marketing
- Experience
- 2+ years
Responsibilities:
- Launching and managing advertising campaigns Facebook
- Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
- Performance analysis and decision-making based on data.
- Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
- Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
- Scaling profitable campaigns while maintaining target profitability.
- Monitoring traffic quality and compliance with platform and partner requirements.
- Preparing daily/weekly reports.
- Following internal processes, security policies and confidentiality requirements.
Requirements:
- 2+ years of experience as a Media Buyer / User Acquisition Manager.
- Experience with Dating Facebook - is a must
- Strong understanding of performance marketing metrics:
- ROI
- CPA
- EPC
- uEPC
- CTR
- CR
- CPC
- CPI
- LTV
- Strong analytical skills and data-driven decision making.
- Experience with tracking platforms (Keitaro).
- Experience with A/B testing.
- Ability to evaluate and improve creative performance.
- Self-driven, responsible and result-oriented