Senior Customer Analyst
At Endeavour, the role of the Data and AI (D&AI) team is to ensure we're supporting our growth by providing meaningful insights to support decisions and outcomes for customers and stakeholders across our retail and online environments.
The Senior Customer Analyst is responsible for leading end-to-end customer analytics projects. From audience design and campaign measurement through to loyalty modelling and personalisation analytics, coordinating delivery with stakeholders with a key focus on actionable insights and measurable business outcomes.
We're looking for someone with deep customer analytics instincts: someone who can design a rigorous test-and-learn framework, interpret incremental lift, translate customer data into loyalty and personalisation strategy, and build scalable, production-grade analytical workflows that keep pace with a fast-moving marketing environment.
- Love what you do and leave your mark!
- Growth & Mentorship: Enjoy dedicated career development opportunities, and the chance to mentor emerging analytics talent.
- Training and Education: we pride ourselves in helping you realise your potential and give you the opportunity to be innovative, leveraging great partnerships we have with Google, Microsoft, Tableau and others
- Hybrid ways of working: Sydney or Melbourne location
Sound good? Read on.
Here is a taster of what you can expect in this role:
- End-to-End Ownership: Lead the complete customer analytics lifecycle—from breaking down complex, ambiguous business problems to target/control setup, execution, measurement, and final stakeholder delivery across concurrent workstreams.
- Drive Strategic Narrative ("So What"): Translate complex campaign outcomes, loyalty metrics, and customer behavior patterns into clear narratives, recommended actions, and quantifiable business opportunities.
- Test-and-Learn Experimentation: Design and own statistically sound test-and-learn frameworks, target/control group methodologies, incrementality models, and uplift measurement for marketing campaigns and loyalty streams.
- Data Engineering & Workflow Automation: Build and maintain production-grade data models on Google Cloud Platform using BigQuery, DBT, and Python/R, replacing manual workflows with scalable, automated datasets.
- Stakeholder Advisory & Strategic Alignment: Establish trusted advisor relationships with Marketing, Commercial, and Loyalty stakeholders; partner with Product Managers and Data Leads to shape squad roadmaps and influence business decisions.
- Governance & Standards Leadership: Champion solid data governance practices by creating data lineage assets, SOPs, and accessible documentation; actively contribute to and evolve D&AI chapter standards and peer review loops.
- Coaching & Mentorship: Actively coach and mentor mid-level, junior, and graduate analysts within the squad, conducting code/peer reviews to elevate team capability.
Now let’s talk about you:
- Education: Tertiary qualification in Mathematics, Statistics, Economics, Computer Science, Analytics, or a related quantitative field.
- Experience: Minimum 5+ years of hands-on analytics experience, with significant exposure to customer, marketing, or loyalty analytics environments.
- Advanced SQL & Modeling: Exceptional SQL skills for writing and optimizing complex queries; demonstrated experience building data transformation models using DBT and Google BigQuery.
- Programming Languages: Proficiency in Python or R for exploratory data modeling, statistical testing, and uplift analytics.
- Experimentation & Incrementality: Proven experience designing target/control methodologies, incrementality analysis, and measurement frameworks for loyalty and CRM campaigns.
- Data Visualization & Storytelling: Advanced proficiency in Tableau to build executive-ready dashboards and translate data into compelling strategy narratives.
Ways of Working & Competencies:
- Autonomy & Problem Solving: Proven ability to drive complex workstreams independently, navigating ambiguity and delivering high-quality outputs with minimal supervision.
- Strategic Foresight: Ability to evaluate trade-offs between delivery speed and analytical depth, proactively identifying long-term opportunities for analytics adoption.
- Leadership & Coaching: Demonstrated commitment to team growth—actively mentoring peers, sharing knowledge, and fostering a constructive feedback culture.
Desirable Skills:
The benefits are good too!
- We offer hybrid ways of working
- An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
- As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
- Find out more about our range of benefits and discounts here
At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.
We are together creators
With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.
We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.
You can learn more about working with us on LinkedIn or at .
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.
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