Senior Content Strategist, Product Enablement

Engrain builds map-based tech that’s redefining how real estate works. Our interactive, unit-level maps and powerful data integrations help over 1,000 companies—and 20,000 properties—to make smarter decisions, streamline leasing, and deliver better renter experiences. From prospect to renewal, our products give properties a spatial brain and a visual edge when it comes to property marketing and management. And it’s working: our churn rate is just 5%, and we’ve been putting up double-digit growth numbers every year.

We’re not your typical proptech company. We move fast, we stay curious, and we don’t do stale or corporate fluff. Backed by successful Seed and Series A rounds, we’re entering a phase of serious scale.

We are looking for an autonomous, high-impact Senior Content Strategist to join our Experience Design team. In this role, you will own the narrative architecture and technical enablement across our entire product ecosystem. You will be responsible for translating complex product capabilities and API structures into clear, human-centered documentation, developer hubs, and training collateral—while partnering directly with Marketing to co-develop core messaging platforms that maintain strict narrative and target audience consistency across product enablement, GTM, and demand generation functions.

You will report directly to the VP, Experience Design and work cross-functionally with Product Design, Engineering, Product Management, and Customer Success.

What you’ll do…

• Technical Enablement & Developer Hub: Lead the strategy, architecture, and authoring for our developer hub, API specs, integration guides, and customer help resources—translating complex backend workflows into logical, accessible documentation.
• GTM & Demand Gen Messaging Alignment: Partner directly with Marketing to co-build core messaging platforms, terminology standards, and voice-and-tone frameworks, ensuring unified positioning across product enablement, demand generation campaigns, and sales collateral.
• Cross-Functional Bridge: Connect Engineering, Product Design, Customer Success, and Marketing to synchronize product rollouts and guarantee that marketing campaign promises directly match product enablement and onboarding realities.
• AI-Augmented Velocity: Integrate modern AI workflows to offload routine writing and content synthesis execution, focusing your bandwidth on high-impact technical narratives, content development plans and strategic enablement assets.
• Data-Driven Outcomes & Design Culture: Treat documentation as a product by tracking engagement metrics to accelerate self-service adoption and time-to-market value, while actively contributing to our collaborative design culture.