CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
About the Role
We’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution. Success in this role will be rooted in critical thinking and a structured approach to problem-solving, which will directly shape our market narrative. In this role, you will be the architect of our market point of view, developing a high-velocity distribution engine across social and owned channels, and orchestrating a high-impact editorial and social calendar that directly fuels awareness, engagement, and pipeline for the business. You’ll collaborate closely with customers, SMEs, and cross-functional partners to craft differentiated narratives for RevOps, Sales, and Finance audiences.
This is a highly growth-oriented role. Your success will require not just a clear, documented content strategy and standout content but also the ability to translate content into growth through increased traffic, owned audience, and brand awareness.
Responsibilities
- Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
- Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time.
- Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
- Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
- Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
- Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
- Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
- Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building.
- Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
- Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.
Requirements
- 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
- Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives.
- Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
- Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
- Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
- Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
- Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
- Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
- Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs.
Core Competencies
- Proven customer focus; builds trusted relationships and uses voice‑of‑customer to shape content strategy and execution.
- Consistent results orientation; meets goals, drives impact, and iterates based on outcomes.
- Strong planning and organization; prioritizes, sequences, and manages multiple workstreams and stakeholders effectively
- Discipline in managing and measuring work; sets clear objectives, defines success metrics, and builds feedback loops.
- High creativity; generates original, differentiated ideas and connects dots across channels and formats.
- Broad perspective; ties day‑to‑day content to business goals, market dynamics, and future implications.
- Vision and purpose; articulates compelling narratives
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- One time work from home stipend & annual stipends for professional development and caretaking
- Virtual team lunches to keep you connected
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.