Senior Content & Community Manager

In Australia, Dabble has been operating a sportsbook licensed by the Northern Territory Wagering Commission (NTWC) since 2021. We're here to deliver extraordinary, with a truly immersive social betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, Albury, Austin and Leeds. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, working in a hybrid way to promote collaboration and connection.

Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest iGaming launch into the United Kingdom in 2026.

We're a team of highly driven enthusiasts, looking for our next Dabbler to join us as we continue on our journey.

Dabble Culture

• Dress for your day so you can focus on what matters

• Switch up your office, work from home, work from wherever helps you to deliver

• Genuine, like-minded team of visionaries. We welcome ideas big and small!

• Scheduled focus time to encourage deep thought

• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year

• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
  

Dabble Perks

• Five weeks of paid annual leave for all Dabblers

• Paid parental leave for both primary and secondary caregiver

• We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family

• Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time

• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
  more

• Up to 10% annual cash bonus based on Company performance metrics

• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

We’re looking for a Senior Content & Community Manager to lead how Dabble shows up across content, community and sports culture in Australia.

You’ll own the strategy and execution across social, live streaming and our in-app community, turning everyday sporting moments into content and experiences our customers don’t want to miss. From shaping high-energy live streams with creators to building a social presence that drives serious FOMO, you’ll play a major role in how fans experience Dabble both on and off the app.

You’ll also lead our Australian Content & Community team across content production, social engagement and community interaction, ensuring what we put out is authentic, fast moving and genuinely connected to sports culture.

Working closely with our Creative, Digital and broader Marketing teams, you’ll bring campaigns and content to life while using data and performance insights to continually sharpen what we do and how we engage our community.

Primary Location

This role is based in Sydney, Australia.

Responsibilities

• Own and execute Dabble’s Australian social media strategy across platforms, with a focus on building reach, engagement and FOMO around the Dabble experience.

• Develop and evolve our social content playbook, ensuring Dabble has a distinctive and consistent voice while remaining connected to our global brand.

• Lead the Content & Community team, including content producers and community specialists, setting a high bar for creativity, execution and development.

• Act as one of the key on-camera face of Dabble’s social and community content, confidently appearing across organic and paid social, advertising, live streams and other content formats to bring the brand to life and connect authentically with our audience.

• Work closely with the Head of Video to ensure content and live stream output consistently reflects Dabble’s global quality standards.

• Build strategies that grow and engage Dabble’s in-app community through Banter and other social initiatives, helping increase engagement and retention.

• Shape our live-streaming content strategy, developing entertaining and relevant experiences for sports fans and turning the best moments into social content.

• Generate new content ideas across organic, paid and in-app channels that tap into sporting moments, trends and conversations.

• Partner with our Creative Director to bring the Australian brand strategy and major campaigns to life across content and community.

• Work with our Digital team to develop content for paid social and use performance data to continually improve creative.

• Use customer, content and channel data to understand what’s working and continually improve performance.

• Find creative ways for Dabble to stand out while operating within a highly regulated advertising environment.
  

Skills & Qualifications

• Proven experience leading and developing a multidisciplinary content, social or community team.

• Strong experience developing and executing social media strategies across multiple platforms.

• A track record of translating broader brand and campaign strategies into engaging content.

• Strong knowledge of sport, racing and the sports betting landscape.

• A genuine understanding of digital culture, social trends and what resonates with sports fans.

• Hands-on experience with social platforms, analytics and performance reporting.

• Experience with high quality audio and video capture, with a strong understanding of what goes into producing polished content.

• Strong hands-on experience with video editing software, such as Adobe Premiere Pro, After Effects, DaVinci Resolve or similar.

• The ability to balance strategic thinking with getting involved in the work when needed.

• Strong judgement and an understanding of operating within a regulated advertising environment.

• Confidence working across different stakeholders, teams and priorities in a fast-moving environment.

• A creative, curious and proactive mindset with high standards for what great content looks like.

Are you a Dabbler?

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.

A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration

The advertised salary for this position is $130,000 - $140,000 + Super + Benefits.