Senior Business Analyst - TikTok LIVE

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Responsibilities
About Our Team

TikTok LIVE is a fast-growing platform that enables real-time interactive content experiences, connecting creators and audiences worldwide. Our mission is to create a safe, engaging, and high-quality live-streaming ecosystem that fosters creativity and community building.

Job Description

1. Participate in developing quarterly and monthly business goals for international live streaming from both global and regional perspectives, including:

- Designing, iterating and optimising business goal models across metrics such as revenue, GMV, user engagement, conversion, and creator/merchant ecosystem performance;

- Tracking goal delivery on an ongoing basis, conducting regular performance reviews, and identifying performance gaps and business pain points;

- Providing actionable insights for stakeholders to adjust strategies and ensure goals are met.

2. Lead the development and continuous improvement of the business KPI system for international live streaming:

- Proactively identify business issues through data analysis, and conduct in-depth root-cause analysis on critical problems (e.g. low user retention, revenue/GMV fluctuations, margin and cost variations);

- Build and maintain recurring business diagnostics, competitor benchmarking and management dashboard frameworks, so that analysis becomes standardised and scalable for business teams;

- Research industry ecosystems, competitive landscapes and business models across global live streaming (entertainment and e-commerce), e-commerce/online retail, social media, gaming and the creator economy, and propose data-backed solutions;

- Lead cross-functional initiatives with product, engineering, marketing, operations and commercial/merchant teams, drive implementation and measure business impact.

Qualifications
Minimum Requirements

1. Industry experience: Hands-on experience in live streaming (entertainment or e-commerce), online marketplaces, the creator economy or pan-entertainment sectors.

2. Professional experience: Minimum 5 years in business analysis, strategy or business operations roles at internet platform, e-commerce or technology companies, with a proven track record in:

- Business goal setting and management (e.g. OKR/KPI formulation, target tracking and performance reviews);

- Business and operations analysis (e.g. revenue/GMV, user/creator behaviour, cost and margin analysis).

3. Education: Bachelor's degree or above in Business, Economics, Engineering, Statistics or a related analytical discipline.

4. Analytical skills: Strong quantitative and critical-thinking ability, with advanced proficiency in Microsoft Excel for data processing, analysis and modelling; able to translate complex business challenges into structured, actionable plans.

5. Working style: Curious, practical and results-oriented, with a high sense of responsibility and self-motivation; able to adapt to a fast-paced and dynamic business environment.

6. Communication & language: Excellent communication and collaboration skills across cross-functional and international teams; fluent in English (written and spoken).

Preferred Requirements

1. Industry knowledge: Deep understanding of live streaming, e-commerce, social media, gaming and related online industries；

2. Frameworks & tools: Experience designing KPI frameworks, business diagnostics, competitor benchmarking or management dashboards; proficiency in data analysis/BI tools such as SQL, Python, Tableau or Power BI.

3. International exposure: Experience working on regional or global business initiatives, particularly in Southeast Asian or other international markets.

4. Other: Master's degree (MSc, MBA or equivalent); additional language skills relevant to regional markets.