Senior Business Analyst

• Lead business analysis for complex, multi-system solutions and AI-enabled automation projects
• Collaborate with stakeholders to understand advertising workflows and translate goals into structured requirements, user stories, and success metrics
• Facilitate workshops, interviews, and requirements elicitation using appropriate analysis techniques
• Create and maintain BA artifacts (requirements, WBS, process flows, decision logs, wireframes)
• Validate user stories, acceptance criteria, assumptions, and business rules
• Partner with engineering and data science teams to ensure solution alignment
• Identify and communicate risks related to design, scope, dependencies, and timelines
• Support scope definition, change management, and process optimization (“as-is” / “to-be”)
• Provide data-driven analysis to support executive decision-making
• Plan and lead User Acceptance Testing (UAT) and participate in pre-sale activities

• 5+ years as Business Analyst or BI Analyst
• 1–2 years performing Product Owner-like responsibilities
• Proven ability to translate complex business needs into functional/data requirements
• Hands-on experience with BI tools and basic SQL
• Advanced experience with Jira, MS PowerPoint, MS Word, diagramming tools
• Practical experience with AI/LLM concepts and prompt-based solutions
• Strong analytical and critical-thinking mindset
• Excellent communication, facilitation, presentation skills
• Ability to prioritize and work independently in dynamic environments
• Upper-Intermediate or higher English level

WOULD BE A PLUS:

• Experience in AdTech or digital advertising
• Experience supporting pre-sales or discovery phases

PERSONAL PROFILE

• Analytical thinker with strong business acumen
• Comfortable engaging with senior stakeholders and technical teams
• Self-driven, adaptable, and proactive in problem-solving