Senior Business Analyst (Loyalty & CRM) - 1-year renewable contract

Senior Business Analyst (Loyalty & CRM) - 12 Months, Renewable

The Edge Contracting Services (TECS) is seeking an experienced Senior Business Analyst to support a large-scale implementation of a new loyalty and marketing platform.

The Business Analyst will work closely with business stakeholders, technology teams and implementation partners to gather and translate business requirements into functional solutions, with a strong focus on loyalty, CRM, marketing and customer engagement capabilities.

Key Responsibilities

• Gather, analyse and document business and functional requirements for a new loyalty and marketing platform.
• Facilitate workshops with business stakeholders to understand requirements, customer journeys and existing business processes.
• Translate business requirements into user stories, functional specifications, process flows and acceptance criteria.
• Support functional requirements across areas such as customer profiles, membership, loyalty points, rewards, tiers, promotions, campaigns and customer segmentation.
• Work closely with technology teams and implementation partners to translate business requirements into system solutions.
• Analyse system integration requirements and dependencies with upstream and downstream applications.
• Identify requirement gaps, process improvements and potential solution considerations.
• Manage requirement clarifications and changes throughout the project lifecycle.
• Support SIT and UAT activities, including preparation of test scenarios, defect clarification and business acceptance.
• Coordinate with business users, project managers, technical teams and external vendors throughout implementation and rollout.

Requirements

• Degree in Information Technology, Business, Computer Science or a related discipline.
• Relevant experience as a Business Analyst supporting technology implementation or transformation projects.
• Good functional knowledge of CRM, loyalty, marketing technology or customer engagement platforms.
• Functional experience with Salesforce and/or Capillary is highly preferred.
• Experience with loyalty programmes, membership, rewards, CRM, campaign management or customer marketing solutions will be advantageous.
• Strong experience in requirements gathering, business process analysis, functional documentation and UAT.
• Good understanding of system integrations, APIs and upstream/downstream dependencies.
• Strong stakeholder management, communication and workshop facilitation skills.
• Able to work effectively across business, technology and vendor teams.
• Experience in large-scale consumer-facing environments such as hospitality, retail, travel, entertainment, F&B, e-commerce or financial services will be advantageous.