Senior Associate, Assistant Channel Manager

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What you will do:

Advertising, Sponsorship & Revenue Support

• Collaborate with Astro Sales and Creative Solutions to support advertising strategies and revenue growth initiatives.
• Lead early-stage sales enablement by conducting timely briefings and sharing comprehensive program decks and deliverables (6–8 months prior to TX).
• Provide content-driven insights to address client needs, develop sponsorship and integration opportunities, and support the achievement of program KPIs and annual revenue targets.

Channel, Content Strategy & Management

• Support channel and brand positioning through data-driven insights and performance analysis.
• Develop and execute content strategies aligned with market trends, audience behaviour, and business objectives.
• Monitor content performance and provide insights to drive audience growth, engagement, and retention.
• Ensure content availability and optimisation across all platforms, in line with rights and distribution requirements.
• Manage reporting, data tracking, and database accuracy to support performance reviews and strategic decision-making.
• Oversee financial tracking of program-related payments and ensure compliance with contractual terms.
• Support content evaluation, acquisition, and lifecycle management, ensuring compliance with regulatory guidelines.
• Coordinate documentation and act as gatekeeper to ensure all required materials are complete prior to production.
• Provide feedback on production partners and support post-performance evaluations.

Operations

• Monitor content delivery timelines, ensuring materials are received at least 4 weeks prior to TX.
• Ensure compliance with technical and content requirements, including standardized durations and quality checks.
• Support Operations in transmission meetings with Broadcast Operations and Engineering for live and transmission-related matters, and coordinate with key departments (Scheduling, Media Library, QA, Subtitling, PARS, Playout, etc.) to ensure all programme materials are house-mastered, subtitled, QA-approved, and fully ready for transmission (TX).
• Oversee and review Forward Planning Calendar (FPC), ensuring readiness at least two months in advance.
• Develop effective scheduling strategies, including managing channel clashes, identifying optimal time belts, and improving overall programming performance.
• To monitor, support and ensure the timely fulfilment of all materials, issues, requirements from Sooka, On Demand and AG are managed and fulfilled promptly

Stakeholder Management

• Act as the key liaison between channel and internal stakeholders, share program decks and updates to support integrated marketing and promotional planning.
• Ensure timely briefings, 3–5 months before TX, Full stakeholder alignment, ongoing updates on production, format, and key changes
• Work closely with stakeholders ie Marketing, Communications, and Digital teams to ensure strong promotion and visibility of all content.
• Strengthen 360° presence across TV, digital, social, and other media platforms.
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Special Campaigns across Malay Channels

• Support the execution of key campaigns (e.g. Ramadan, Raya, Merdeka, Malaysia Day, Anniversary, New Year) in alignment with business objectives.Provide responsive, on-demand support for ad hoc projects across Malay channels ensuring timely execution and strategic alignment.

REQUIREMENTS: