Senior Analyst, Digital Growth
wynd · Orlando Corporate Headquarters ·
- Seniority
- Senior
- Employment
- Contract
- Experience
- 5+ years
wynd · Orlando Corporate Headquarters ·
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Designs data models and segmentation strategies to optimize digital marketing campaigns for a travel membership company, using SQL, CDPs, and analytics platforms.
We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
As the Sr. Digital Growth Analyst and technical lead on the Digital Growth Team, you are tasked with designing scalable data models and optimizing consumer segmentation strategy to drive scalable growth and impactful consumer engagement in support of our digital marketing efforts. By combining technical expertise with analytical insights, you will shape and refine digital marketing strategies, ensuring campaigns are both data-driven and tailored to diverse consumer needs. This role requires a strong foundation in data infrastructure, innovative problem-solving, and a passion for leveraging technology to fuel growth and engagement.
How You'll Shine:
Mine and analyze data from various sources
Identify and activate key audience segments
Innovate and improve our data first strategy
Measure, report and optimize our digital tactics
Travel Requirements
5% - only for larger team meetings.
What You'll Bring:
Bachelor’s degree in quantitative fields, data science, analytics, marketing
Exceptional ability to analyze data, identify trends, and derive actionable insights.
Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced and dynamic environment.
Excellent verbal and written communication skills, with proficiency in presenting complex data in a clear and persuasive manner to stakeholders at all levels.
Proven ability to work effectively with cross-functional teams, sharing insights and influencing strategies across marketing, sales, and product development.
Deep understanding of customer segmentation and targeting strategies, particularly in digital contexts, to enhance campaign personalization and effectiveness.
Knowledge of media buying strategies and tactics, including the optimization of media spend across various channels.
Expertise in web analytics with proficiency in platforms such as Google Analytics and Adobe Analytics.
Knowledge of Customer Data Platforms (CDPs) such as Hubspot, Simon Data, SalesForce & AEP.
Skilled in utilizing data visualization tools like Tableau, Looker or PowerBI to create compelling visual representations of data.
Knowledge of SQL for managing databases and performing complex queries.
Understanding of Demand Side Platforms (DSPs) and their use in managing and optimizing digital advertising.
5+ years of experience in data analysis, data engineering, or a similar role with a focus on driving business growth and marketing optimization.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.
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