Senior Analyst, Analytics

About the role

We’re looking for a Senior Analyst with the confidence to take ownership of analytics deliverables and the curiosity to continually enhance them. You’ll manage recurring dashboards, create test designs, and interpret cross-channel performance while connecting analytical findings to client strategy.

You’ll collaborate with internal teams to ensure consistency across data pipelines, taxonomies, and reporting flows, while building analytical frameworks that reveal trends, opportunities, and optimizations. This role offers the opportunity to refine your technical skills, strengthen your storytelling, and build leadership experience in a fast-paced, performance-focused environment.

Ideal candidates bring curiosity, critical thinking, and a proven ability to transform campaign data into meaningful performance insights. You will ensure adherence to the established measurement strategy and data compliance, drive reporting optimization, and share best practices with junior talent, as you deepen your technical expertise and business acumen.

What you'll do

Measurement & Analysis

• Develop and maintain omnichannel measurement frameworks that connect media KPIs to client business objectives.
• Access and integrate multiple data sources—digital, offline, and CRM—to create comprehensive performance views.
• Execute foundational Marketing Mix Modeling (MMM) and Forecasting workflows, including data staging, model processing, and initial output generation under Director supervision.
• Build dashboards, automate recurring reports, and design visualizations in Looker Studio.

Testing & Optimization

• Lead test-and-learn initiatives, including A/B and lift studies.
• Identify optimization opportunities and communicate insights in partnership with media and strategy teams.
• Translate analysis into client-ready presentation slides, visualizing complex data (MMM results, forecasts) into digestible formats.

Collaboration & Mentorship

• Support Associate Directors and Directors to deliver analytics insights and recommendations.
• Begin mentoring Analysts informally, guiding QA, task management, and analytical rigor.
• Collaborate closely with cross-functional teams to align measurement with business and creative strategies.

Process & Data Stewardship

• Maintain governance over taxonomy, naming conventions, and tracking consistency.
• Ensure data cleanliness and reliability across reporting environments.
• Contribute to operational improvements that enhance analytics efficiency.

Desired Skills & Qualifications

• 2–5 years of analytics or media experience, ideally in an agency or marketing analytics environment.

• Proficiency with digital analytics platforms (GA4, GTM), visualization tools (Looker/Tableau), and data querying (SQL).
• Strong understanding of advertising KPIs, Marketing Mix Modeling (MMM) concepts, and attribution models. Demonstrated ability to build slides that tell a data story.
• Hands-on experience building dashboards and automations across media sources (Google Ads, Meta, DV360, TikTok).
• Exposure to client interaction through report presentations and performance discussions.
• Ability to simplify complex data into accessible, visually compelling insights.
• No formal direct reports, but actively mentors Analysts and models best practices.
• Supports team organization and contributes to process documentation.
• Growth mindset with a focus on sharpening communication, precision, and collaboration.
• Expands technical range by achieving mastery in agency measurement tools (MMM, Forecasting) and refining data storytelling capabilities for client presentations.
• Connects media KPIs to client business outcomes.
• Builds an understanding of how marketing investment translates into commercial impact.
• Dashboard automation, data integration, forecasting, test design, and media optimization analysis.
• Excellent QA discipline, analytical curiosity, and solution-oriented thinking

The pay range for this role is:

$75,000 - $82,000 per year (New York, NY)