Search Manager

Part time 3 day a week role - 12 months contract

We are seeking an experienced Search Manager to join our digital team to drive integrated end-to-end visibility across traditional search engines, retail media platforms, social channels, and next-generation AI platforms.

You will own the technical and strategic execution of On-Site, Off-Site, Retailer, and Social Search while serving as the primary lead for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Additionally, you will oversee search vendor relationships and identify high-growth new search initiatives.

Key Responsibilities:

GEO & AEO Leadership

• Lead the Generative & Answer Engine strategy for strong visibility across AI-driven search environments, LLMs, and voice assistants (e.g., Google, ChatGPT, Claude)

• Optimise brand & 3rd party content to ensure maximum citation and inclusion in generative AI responses and direct answer engines

• Monitor changing AI search algorithms, tracking emerging metrics for brand presence in AI-generated answers

• Test and scale new search channels, cross-functional integrations, and innovative optimisation tactics beyond traditional web search.

Retailer Search & On-Site Search (SEM/SEO)

• Lead paid and organic search strategy across retailer platforms with agency support (e.g., Woolworths, Coles, Amazon). Own KPIs on SoV and drive conversion

• Manage integrated SEM campaigns with agency support

• Optimise and maintain on-site technical SEO

• Execute content optimisation strategies for core product and landing pages to capture high-intent non-brand traffic

• Partner with Brand teams to execute data-driven link acquisition and coverage into authoritative backlink opportunities

Social Search Optimisation

• Build and execute search strategies for social discovery platforms (e.g., TikTok, Instagram, YouTube, Pinterest)

• Keyword-optimise social captions, titles, alt text, and video scripts to capture audience search intent directly within social algorithms

• Track and report on cross-platform search trends to inform content creation

Vendor Management & Budget Management

• Manage agency relationships, deliverables, and performance metrics for external agencies, tools, and freelance contractors

• Own and allocate the search budget efficiently across tools, link acquisition, retail optimisation assets, and external partners

KPIs

• Share of Voice across Traditional Search, Social Search, Generative/AI

• Retailer product listing rank of priority portfolios

• ROI on search budget and vendor performance deliverables

• Paid & organic revenue, conversion rates, and traffic growth

• GEO: Visibility Score, Share of Visibility, Citation Share

• High-authority backlink profile growth and referral traffic

Qualifications & Requirements

• Experience: 5+ years of dedicated Search experience, with proven success leading cross-channel search strategies (on-Site, off-Site, social, retail)

• AI Search Expertise: Demonstrated understanding of LLM data ingestion, entity-based search, and AEO/GEO tactics

• Retail Media Knowledge: Hands-on experience optimizing listings within major retailer ecosystems and marketplace search algorithms

• Technical Skills: Proficiency in technical SEM/SEO tools

• Management & Financial Acumen: Experience managing external vendor deliverables and controlling annual marketing budgets

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