Search Engine Marketing (SEM) Specialist

About the Role

Our client is seeking a performance-driven Search Engine Marketing (SEM) Specialist to join their dynamic marketing team in Bloemfontein. This role will be instrumental in developing and managing paid search campaigns across platforms like Google Ads and Bing Ads to drive qualified traffic and achieve specific marketing objectives. You will leverage your expertise in keyword research, bid management, and ad copywriting to optimize campaign performance and maximize ROI. This is an excellent opportunity for a data-savvy marketer to make a significant impact in a key growth area for the company, working within a supportive environment that values continuous learning and measurable results.

Key Responsibilities

• Plan, implement, and manage pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify new campaign opportunities.
• Develop compelling ad copy and landing page strategies to improve conversion rates.
• Monitor campaign performance daily, optimizing bids, budgets, and targeting to achieve KPIs.
• Analyze campaign data to provide insights and recommendations for improvement and future strategies.
• Stay up-to-date with the latest trends and best practices in SEM and paid search advertising.

Requirements

• Minimum 2 years of hands-on experience managing successful PPC campaigns.
• Proven ability to manage significant ad spend and achieve positive ROI.
• Expertise in Google Ads and Bing Ads platforms, including keyword research tools.
• Strong analytical skills and proficiency in using Google Analytics to track campaign performance.
• Excellent written communication skills for ad copywriting and reporting.

Benefits

• Competitive salary with performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to manage significant advertising budgets and impact business growth.
• Comprehensive health and retirement benefits.
• Access to industry conferences and training to enhance SEM expertise.