Search Engine & Generative Engine Optimization Coordinator Co-op - Winter 2027 Co-op/Intern at Definity Financial – Toronto | Jobyssey

Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About the Job

As an SEO/GEO Specialist Co-op, you will support Sonnet's SEO and Generative Engine Optimization initiatives by reporting directly to SEO/GEO Manager, and collaborating with content, ux, developers, and marketing teams.

What You’ll Work On

Support the SEO/GEO Manager in executing SEO and GEO strategies.

Assist with identifying content optimization opportunities and conduct technical audits.

Analyze website performance and content opportunities using Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Looker Studio.

Conduct keyword, search intent, and competitive research.

Help develop SEO and GEO content briefs.

Review and optimize on-page metadata, heading structures, internal linking, and GEO opportunities.

Monitor organic search performance and assist with reporting dashboards.

Support AI search and GEO initiatives through research and analysis.

Collaborate with content, UX, development, and marketing teams.

Assist with SEO QA before and after website releases, measure performance results

What We’re Looking For

Currently pursuing an MBA, Master's, or Bachelor's degree in Marketing, Business, Analytics, Computer Science, Information Systems, or a related field.
Previous internship, co-op, or professional experience in SEO, digital marketing, analytics, or related fields preferred.
Strong analytical and problem-solving skills.
Familiarity with Google Analytics and Google Search Console.
Basic understanding of SEO principles.
Working knowledge of HTML and website structures.
Strong Excel or Google Sheets skills.
Excellent communication and organizational skills.

Preferred Qualification

6 months to 2 years of SEO experience through internships, co-op placements, website building, agency experience, or in-house marketing roles.
Experience using SEMrush, Screaming Frog, Ahrefs, or Looker Studio.
Basic knowledge of CSS, JavaScript, or CMS platforms.
Interest in GEO, AI-powered search, and emerging digital channels.

Did you know?

We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
Culture of accountability, empowerment, and collaboration.
Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!

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