Salesforce Marketing Cloud (SFMC) Specialist

Key Responsibilities

• Platform Maintenance & Operations
• Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.
• Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.
• Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.
• Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.
• Client Guidance & Enablement
• Act as the subject matter expert (SME) on SFMC functionalities and best practices.
• Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).
• Support onboarding and training sessions for client teams on campaign management and reporting.
• Translate client requirements into SFMC capabilities and workflows.
• Feasibility Assessment & Solution Advisory
• Assess new marketing or integration requests for technical feasibility within SFMC.
• Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.
• Provide effort estimation, solution options, and highlight possible constraints to stakeholders.
• Collaborate with architects or developers to design scalable and sustainable solutions.
• Campaign Support & Optimization
• Monitor campaign performance and provide insights or recommendations for optimization.
• Documentation & Process Improvement
• Maintain documentation of configurations, processes, and changes within the system.
• Propose and implement improvements to streamline operational workflows and reduce manual overhead.
• Stay updated on new SFMC features and releases, advising clients on potential adoption.

Required Skills & Experience

• Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.
• Strong understanding of data extensions, subscriber management, and marketing automation.
• Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).
• Excellent client communication and stakeholder management abilities.
• Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.
• Experience in feasibility analysis and solution design for marketing and integration requests.
• Critical thinking to assess options, limitations, and suggest scalable solutions.

Desirable Attributes

• Experience mentoring or training junior staff.
• Proactive in process improvement and documentation.
• Ability to work independently and as part of a cross-functional team.