What Digital Marketing & Ecommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
Job Summary
The Salesforce Marketing Cloud (SFMC) Developer will manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations from file imports or API, strategic data extracts, dynamic emails via Content Builder, Cloud Pages for lead capture, and event-driven journeys via Journey Builder, while also managing the uptime and success of all campaigns and automations.
Responsibilities:
- Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing using WYSIWYG templated email editors.
- Design, implement, and optimize marketing automation workflows in automation studio with API and FTP imports through data extensions.
- Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits, emails and exit points.
- Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts.
- Strong understanding of data management, API integration and batch file upload within SFMC and backend systems.
- Troubleshoot and provide solutions to technical errors and technology misconfiguration.
- Proficient in HTML.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights.
- Extensive experience in Salesforce Marketing Cloud including development, administration and configuration.
- Collaborate with IT department to implement API integrations, review and troubleshoot data integrations that drive automation and journey processes.
- Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
- Assist with creating best practice and training guides to provide guidance and direction to users.
- Establish roles setup, folder archive, file naming conventions and process clean-up for optimal application usage.
Qualifications:
- BS/BA degree or relevant experience required, preferably in Information Systems, Marketing, Computer Science, Business Administration, or related field.
- Minimum of 5 years’ experience building solutions in the SFMC platform required, preferably in healthcare.
- Marketing Cloud Email Specialist certification required, additional certifications including Developer preferred.
- At least 2 years of experience utilizing HTML, CSS, SQL Query, JavaScript, and AMPscript required.
- Proficiency in SFMC Email Studio, Journey Builder, Automation Studio, Cloud Pages, Audience Builder and Cloud Pages development.
- The ability to communicate with both business and technical teams effectively and rapidly learn technical and business concepts as needed.
- Extensive knowledge of eCommerce/Digital Marketing technologies required.
- People management experience, a plus.
- Outstanding project management skills and the ability to prioritize, multi-task and be a self-starter.
Expectations:
- Deep understanding of full Salesforce Cloud ecosystem, Marketing Cloud Advanced & Next, and D360.
- Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects.
- Highly organized project management skills with the ability to take initiative in a challenging environment with competing priorities.
- Success in a remote working environment.
- Develops technical solutions to a wide range of difficult problems.
- Extremely proficient with data analysis and marketing automation technologies.
- Track record of thriving in a fast-paced and dynamic environment bringing structure to complex, ambiguous situations.
- Excellent communication skills to collaborate with customers, peers, colleagues, and executives.
- Can succinctly articulate goals, progress, and priorities in written, verbal, and presentation formats.
- Lifelong learner to stay up to date on all digital marketing trends and the ability to translate to our use-cases.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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