Salesforce Marketing Cloud Business Owner (german speaking) at Vodafone | Jobyssey

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
#VOIS #BeUnrivalled #CreateTheFuture

About this Role

We are seeking an experienced Salesforce Marketing Cloud professional to own and develop our B2B marketing automation ecosystem, ensuring operational excellence, governance and continuous optimisation. This role combines strategic platform ownership with hands-on execution across newsletter management, customer journey automation, stakeholder engagement, data-driven decision making and marketing compliance. Working closely with Marketing, Sales, IT and external partners, you will help deliver personalised communications and scalable marketing programmes that support business growth.

What you’ll do

Own Salesforce Marketing Cloud end-to-end, including platform operations, governance, roadmap planning and quality management.
Ensure GDPR-compliant processes by collaborating with Privacy teams and relevant stakeholders.
Partner with IT teams and technical specialists to improve platform configuration, integrations and data flows.
Manage relationships with external agencies, marketing partners and technical suppliers.
Manage the full lifecycle of B2B newsletters, including planning, audience segmentation, personalisation, quality assurance and delivery.
Collaborate with Go-to-Market, Product Marketing and other stakeholders to align content priorities, messaging and approval processes.
Continuously enhance newsletter frameworks, templates and automation capabilities.
Design, build and optimise multi-step marketing journeys, including lead nurturing, behavioural triggers and event-driven communications.
Integrate Salesforce Sales Cloud data and triggers to enable highly personalised customer communications.
Own engagement scoring methodologies and coordinate enhancements with Sales and analytics stakeholders.
Manage and approve lead capture forms and related processes.
Analyse newsletter and automation performance to identify trends, opportunities and actionable recommendations.
Facilitate cross-functional alignment workshops with Marketing, Product, Sales and Technology stakeholders.

Who you are

Several years of experience in digital marketing, CRM, marketing automation or lifecycle marketing.
Strong expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio and Journey Builder.
Experience working with Salesforce Sales Cloud and lead management processes.
Strong communication and stakeholder management skills with the ability to collaborate across business and technical teams.
Experience managing multiple priorities and external partners in a dynamic environment.
Analytical approach with the ability to translate performance data into business recommendations.
Excellent German language skills, both written and spoken.
Strategic thinker with a hands-on approach to delivery and continuous improvement.

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What's in it for you

End-to-end ownership of a business-critical Salesforce Marketing Cloud environment.
Opportunity to shape marketing automation strategy and platform governance.
Exposure to a broad network of stakeholders across Marketing, Sales, IT and Compliance functions.
Ability to influence customer engagement programmes through data-driven marketing initiatives.
Opportunity to work with advanced marketing automation and customer journey technologies in an international environment.

In return we provide you with

A dynamic environment where innovative ideas are always welcome
A collaborative community where your professional goals and work are supported by a diverse team
Access to internal and external trainings via other providers
A supportive internal coaching and mentoring culture
Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
Cafeteria package
Private Medical Services
Employee Assistance Program to support your wellbeing and mental health
Life and accident insurance
You can work remotely overseas for 20 days a year
16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
You and your family members can enjoy several discounts from our partners
You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week

What skills you will learn

Advanced Salesforce Marketing Cloud platform ownership and governance.
Customer journey design, optimisation and lifecycle marketing strategies.
Sales Cloud integration and marketing-to-sales process alignment.
Marketing compliance and privacy-focused operating models.
Performance analytics, engagement scoring and marketing effectiveness measurement.
Cross-functional stakeholder management and strategic platform planning.

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

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