Salesforce Developer – Agentforce & AI Solutions

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Purpose of the job

As a Salesforce Developer for Agentforce & AI Solutions, within the Salesforce Centre of Excellence (CoE), you will play a key role in developing and enhancing Collinson’s Salesforce AI and Agentforce capabilities, with a strong focus on Customer Service and Membership solutions.

Working closely with the Salesforce Platform Manager, Salesforce Technical Solution Designers, Tech Leads, Data Cloud specialists, developers, and key business stakeholders, you will help design, build, and optimise AI-powered solutions and Salesforce AI agents that improve operational efficiency, customer experiences, and service outcomes.

This role combines Salesforce development expertise with emerging AI technologies, Agentforce capabilities, automation, and intelligent customer engagement solutions. The successful candidate will help shape and evolve our Salesforce AI strategy by collaborating with technical and business teams to define, refine, and implement impactful use cases for Salesforce AI agents and intelligent workflows.

The role is internally focused, supporting Collinson teams and operational processes, while ultimately enabling better outcomes for our clients and customers globally.

Key Responsibilities

· Salesforce Agentforce & AI Development: Design, develop, configure, and optimise Salesforce Agentforce solutions, AI-powered workflows, and intelligent automation capabilities within the Salesforce platform.

· Salesforce Development: Develop scalable and maintainable Salesforce solutions using Apex, Lightning Web Components (LWC), Salesforce Flows, SOQL, APIs, and platform technologies.

· AI & Intelligent Automation: Contribute towards the development of AI-driven customer service and membership solutions leveraging Salesforce AI capabilities, Einstein, Agentforce, and Data Cloud integrations.

· User Case Definition & Collaboration: Work closely with key business stakeholders to identify, define, refine, and prioritise AI and Agentforce use cases aligned with business objectives and operational needs.

· Cross-Functional Collaboration: Collaborate closely with Data Cloud specialists, Salesforce Technical Solution Designers, Tech Leads, architects, and other developers within the Salesforce Centre of Excellence (CoE).

· Solution design: Support the continued evolution of Salesforce AI capabilities by contributing to scalable, secure, and maintainable solution designs aligned with Salesforce best practices, enterprise architecture standards, governance and AI frameworks.

· Integration & Data Management: Support integrations between Salesforce, Data Cloud, AI services, and external platforms, ensuring data consistency, security, and performance.

· Testing & Quality Assurance: Develop and support testing strategies including unit testing, integration testing, and user acceptance testing to ensure high-quality solution delivery.

· Performance Optimisation & Monitoring: Monitor and optimise Salesforce platform and AI solution performance, ensuring operational reliability, scalability, and efficiency.

· Continuous Learning & Innovation: Stay current with Salesforce AI, Agentforce, Einstein, Data Cloud, and emerging AI technologies. Contribute ideas and innovation opportunities that enhance customer and operational experiences.

Knowledge, skills and experience required

Required:

· 4+ years of experience in Salesforce development roles.

· Strong hands-on experience with Apex, Lightning Web Components (LWC),

· Salesforce Flows, SOQL/SOSL, APIs, and Salesforce platform development.

· Experience working with Salesforce CRM platforms including Service Cloud and Sales Cloud.

· Knowledge and experience in Salesforce Agentforce development and configuration, Salesforce AI capabilities, Einstein, and intelligent automation solutions.

· Understanding of AI concepts, conversational AI, automation workflows, and customer service technologies.

· Experience working collaboratively with business stakeholders to define and refine technical requirements and user cases.

· Experience with Salesforce integrations, REST/SOAP APIs, and data-driven solutions.

· Knowledge of Salesforce security models, data governance, and platform best practices.

· Experience with CI/CD tooling, source control, Salesforce DX, and DevOps practices.

· Strong analytical, troubleshooting, and problem-solving skills.

· Excellent communication, collaboration, and stakeholder management skills.

· Ability to manage multiple priorities in a fast-paced delivery environment.

· Salesforce Platform Developer I certification or equivalent practical experience.

· Salesforce Certified Agentforce Specialist or equivalent practical experience.

Preferred:

· Experience with Salesforce Agentforce development and configuration.

· Experience with Salesforce Data Cloud.

· Knowledge of Salesforce Einstein AI capabilities.

· Experience with customer service or membership platform solutions.

· Familiarity with prompt engineering, AI orchestration, or conversational AI concepts.

· Salesforce Administrator certification.

· Familiarity with Agile and Scrum methodologies.

· Experience working within a Centre of Excellence (CoE) environment.

· Additional Salesforce certifications are advantageous.

· Experience with other AI technologies, machine learning concepts, or enterprise AI platforms is desirable.

Personal specification

· Strong problem-solving mindset with a proactive and analytical approach to challenges.

· Passionate about building secure, scalable and well-governed Salesforce and Agentforce solutions that deliver business value.

· Comfortable engaging with both technical and non-technical stakeholders to understand requirements and communicate technical concepts clearly.

· Committed to writing clean, maintainable code and continuously improving development practices.

· Highly organised, with excellent time management and the ability to manage competing priorities.

· Collaborative team player who thrives in Agile, cross-functional environments.

· Curious and adaptable, with a passion for learning new Salesforce capabilities, AI technologies and industry best practices.

· Takes ownership of their work, demonstrating accountability, attention to detail and a commitment to quality.

· Considers security, compliance, governance and long-term maintainability when designing and developing solutions.

· Strong communicator who can explain complex technical concepts in a clear and accessible way.