Sales Team Lead

Description

Zeal Group is an award-winning FinTech organisation offering a variety of products. Established in 2017, we have rapidly expanded to a team of over 700 employees globally. Traze is a subsidiary brand of Zeal Group.

Our headquarters are in London and have offices spanning Europe, Asia, North and South Africa, the Middle East, South America, and Cyprus is the home of our Technology Hub.

We are a product and people focused company who are passionate about growth, innovative technology, and collaboration.

Role overview

We are looking for a commercially driven Sales Team Lead / Sales Manager to lead business growth across key MENA markets, with immediate focus on Iraq and the UAE. This role will be responsible for driving net deposit growth, client acquisition, team performance, and partner-led expansion across the Forex/CFD business.

The successful candidate will lead frontline sales execution, coach and manage sales staff, and build strong relationships with retail clients, IBs, affiliates, and strategic partners. The role requires a hands-on leader who understands conversion, retention, trading-client behavior, and local market dynamics in the region.

Key responsibilities

• Lead and manage the sales team to achieve monthly, quarterly, and annual funded account, volume, and revenue targets.
• Drive new client acquisition through direct sales, referrals, IB networks, and affiliate partnerships.
• Build and execute country-level sales plans for Iraq and the UAE in line with wider MENA growth objectives.
• Coach, train, and monitor team members to improve lead conversion, follow-up quality, and client relationship management.
• Track daily sales activity, team productivity, deposit performance, and pipeline quality through CRM reporting.
• Develop strong relationships with high-value prospects, active traders, partners, and business introducers.
• Work closely with marketing, retention, dealing, and customer support teams to improve the full client journey from lead to funded trader.
• Ensure all sales activity follows internal compliance standards, approved scripts, and applicable local market requirements.
• Identify hiring needs, support onboarding, and help build a high-performance sales culture across the region.
• Provide regular market feedback on competitor activity, client objections, product demand, and growth opportunities.

Requirements

• 4–7+ years of sales or business development experience in Forex, CFD, financial services, brokerage, or online trading.
• At least 2 years of experience leading, coaching, or supervising a sales team.
• Strong understanding of retail trading products, client onboarding funnels, deposit behavior, and sales conversion metrics.
• Experience managing direct sales and partner/IB channels.
• Proven ability to achieve acquisition and revenue targets in competitive markets.
• Strong stakeholder management and reporting skills.
• Arabic language ability is strongly preferred; English is required.
• Experience in UAE/MENA market is strongly preferred.

Preferred profile

• Existing network of IBs, affiliates, trader communities, or regional sales contacts.
• Experience in MetaTrader-based brokerage environments.
• Familiarity with MENA client expectations, relationship-led sales, and fast-response lead handling.
• Comfortable working in a target-driven, performance-led environment.

What success looks like

• Growth in funded accounts and first-time deposits.
• Higher team conversion from qualified leads to active clients.
• Expansion of regional IB and partner pipelines.
• Strong retention and revenue contribution from managed markets.
• Consistent execution discipline, reporting accuracy, and team development.