Sales Team Lead / Head of Sales (US Market)

Hi! We're Netrocket, a digital agency with 12+ years of experience doing SEO and PPC for home service businesses in the US (HVAC, roofing, plumbing, electrical, remodeling).
We're scaling sales on the US market and looking for a Sales Team Lead / Head of Sales — someone who first closes deals themselves, then builds and leads a team around them.
This isn't a "come and manage" role — you stay an active seller and the most credible voice in any sales conversation, while building the system and the team in parallel.

What you'll do
Selling (main focus for the first 3–6 months):
Own and close your own pipeline: SQL → call → proposal → closed-won → new MRR
Step in and rescue team deals when needed
Find new channels for pipeline (Upwork, LinkedIn, outbound, inbound)
Building and leading the team:
Set weekly/monthly targets, track conversion and pipeline health
Build the system: CRM, scripts, follow-up sequences, call scoring, forecasting
Coach by working alongside the team — call reviews, role plays, live deal support (not lectures)
Hire new closers/SDRs as the team grows
Figure out why deals are lost and adjust the process based on data
Report to the CEO on revenue forecast and blockers

What we're looking for
5+ years in B2B sales, 1+ year leading a sales team (agency/IT background is a big plus)
You're actively selling right now, not someone who stepped away from closing 2 years ago
2+ years selling digital marketing services: SEO, PPC, Google Ads, LSA, websites, lead generation
Home services experience (HVAC, plumbing, roofing, electrical) is a strong plus
Full sales cycle: discovery → qualification → presentation → objections → proposal → follow-up → closing
You can speak to your own numbers: quota, close rate, average deal size, sales cycle, MRR/ARR
Experience with CRM (HubSpot or similar), pipeline, dashboards
Hands-on Upwork experience is a plus
English C1+, natural American-style business communication (not scripted)
Willing to work US hours (coverage through 6–8pm ET is a plus)

Location isn't critical — we consider candidates from Ukraine, Eastern Europe, and Latin America (Colombia, Mexico, Argentina). What matters is communication, US cultural fluency, track record, agency experience, and ownership.

What we offer
Base $2,500–3,000/mo + strong variable →
After proven results and managing a team of 2–4 salespeople: base $3,500–4,000 + team override →
Team performance bonus — the better your team does, the more you earn
Fully remote, no micromanagement, no bureaucracy
Real ownership — you build the sales function, not just execute a plan
A product you can sell with confidence: real results, real clients, real case studies
A clear growth path to Head of Sales as the team scales

If you're already selling digital marketing services to US SMBs and want to do more than just close deals — you want to build and lead a sales team from the ground up — apply and we'll tell you more at the screening call.