Sales Research & Lead Generation Specialist

28Stone is one of just 4 capital markets companies in Latvia. But what really sets us apart is that all of our clients are in the US and UK. So we are operating on a truly global scale, building financial solutions for some of the most developed markets in the world.

We are an IT consulting company specializing in capital markets technology and financial infrastructure- basically, we help major financial institutions operate more efficiently by creating custom software solutions.

The capital markets space in Latvia is still pretty small, so working at 28Stone gives you a unique mix- you get to be part of a focused team, but also work on international projects that make a real impact.

At 28Stone, we foster a culture of learning, openness, and collaboration. We are twice awarded in the Harrington Starr Top 1% Workplace Awards and recognized across the financial technology industry for both our engineering excellence and our investment in talent. We are always looking for motivated professionals eager to grow their careers while building impactful financial technology for global markets..

!This is a 1.5-year temporary role covering a maternity leave, with the possibility of extension.

Role Summary

We are looking for a detail-oriented, analytical Sales Research & Lead Generation Specialist to drive targeted account prospecting, lead identification, and outbound campaign execution. In this role, you will focus on high-precision sales research - mapping target accounts and key decision-makers across financial services - while managing cold outreach campaigns, maintaining CRM hygiene, and collaborating with internal stakeholders and external digital marketing partners to fuel our business development pipeline.

Requirements

• 5+ years of experience in sales research, lead generation, or outbound B2B marketing support.
• Proven track record of prospecting and list building based on detailed Ideal Customer Profiles (ICPs) in B2B/Financial Services.
• Hands-on experience executing cold email outreach campaigns via sales engagement platforms (managing deliverability, schedules, and sending caps).
• Experience with CRM administration and data hygiene, preferably within platforms such as HubSpot.
• Familiarity coordinating campaign execution with external agencies (PR, design, or digital marketing firms) and internal Subject Matter Experts.
• Basic familiarity with business social platforms (LinkedIn) for targeted audience research and campaign support.
• Outstanding organizational, analytical, and execution skills.
• Strong written and verbal communication in English with the ability to collaborate effectively across technical, sales, and management teams.

Key Responsibilities

• Sales Research & Account Prospecting: Conduct in-depth market research to identify, pre-qualify, and build target account and contact lists based on defined ICP parameters; validate prospect data prior to campaign enrollment.
• Outreach Campaign Execution: Plan, configure, launch, and monitor cold email sequences via sales engagement tooling; track deliverability and campaign performance metrics.
• Sales Handoff & Pipeline Support: Package and deliver qualified prospect lists, engagement reports (opens, clicks, responses), and campaign analytics to the sales team for timely follow-up; participate in campaign retrospectives.
• Marketing & Agency Coordination: Serve as the internal operational liaison working alongside external digital marketing/PR agencies and internal Subject Matter Experts (SMEs) to coordinate campaign assets and timelines.
• CRM & Data Hygiene: Perform routine database maintenance, record merging, and de-duplication in the CRM to ensure accurate account structures, contact histories, and pipeline reporting.

Benefits

Flexible Work

• Hybrid, remote, or office-based options, depending on location.
• Work from our offices in Riga, Daugavpils or remotely from Latvia.

Learning & Growth

• Training budget.
• Mentorship programs and tech communities.
• Performance reviews and career growth opportunities.

Team & Culture

• Social events, team building, and company-wide gatherings.
• Loyalty rewards: gifts, referral bonuses.

Extra Perks by Location

• Health and wellness support (insurance, mental health programs, sports/fitness perks), paid mobile bills, sports community.

Compensation

2,500 - 3,500 EUR Monthly Gross

We are flexible and use an individual approach with each candidate we meet, so we invite you to apply even if you do not meet some of the listed requirements.

Only candidates who have the right to work in Latvia are considered for this position.

The mentioned remuneration may vary depending on the candidate’s skills, qualifications, and experience.