Sales Manager

Key Responsibilities

• Lead, coach and develop sales executives and merchandisers to achieve monthly and annual volume and value targets
• Manage trade pricing, trade spend budgets and Gross to Net profitability across all channels
• Drive in store execution standards including share of shelf, planogram compliance, secondary displays and promotional activations
• Lead the monthly sales forecast and work closely with Marketing, Supply Chain and Finance through the S&OP process
• Support executives in key account negotiations, annual renewals and joint business planning
• Prepare weekly and monthly management reports covering distribution gains, pipeline and sales variance

Requirements

• At least 5 years of commercial sales experience in FMCG, CPG or branded consumer goods
• At least 2 years of formal people management experience leading field sales or merchandising teams
• Hands on experience managing Singapore Modern Trade, Convenience and Wholesale accounts
• Strong commercial acumen with experience managing trade budgets and protecting margins
• Proficient in Excel (pivot tables, VLOOKUP, charts) and able to build clear PowerPoint presentations for management and HQ
• Experience in demand forecasting and variance tracking
• Experience with Power BI, MS Copilot or CRM dashboards
• Experience in a structured multinational FMCG environment

EA License No.: 01C4394 (PERSOL SINGAPORE PTE LTD)

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