Sales Engineer – Machine Robotics & Automation

We are a globally recognized leader in high-precision electro-mechanical solutions for advanced manufacturing. Since 1996, we have specialized in spindle technology, motorized systems, and automation components that power robotics, aerospace, automotive, composites, and high-tech production environments. Our reputation is built on expert spindle repair and rebuild services, engineered new products, predictive health monitoring systems, and a relentless focus on minimizing customer downtime while maximizing productivity, precision, and reliability. With decades of hands-on technical expertise and a deeply customer-first culture, we deliver true single-source solutions — from emergency repairs and custom-engineered spindles to complete automation support systems — that keep the world’s most demanding manufacturers operating at peak performance. Our commitment to quality and innovation has earned the trust of industry leaders across North America and beyond.

We are seeking a dynamic and technically strong Sales Engineer to join our team as a trusted technical advisor to manufacturers using robotics and highly automated machinery. This hybrid role combines deep engineering knowledge with consultative sales expertise. You will serve as the primary point of contact for customers, helping them solve complex challenges related to high-speed spindles, motorized systems, automation components, and related technologies. Working at the intersection of advanced engineering and strategic sales, you will engage with engineers, production managers, and executives to recommend optimal solutions that drive real operational improvements. If you thrive on technical problem-solving, enjoy building long-term relationships, and get satisfaction from turning complex engineering conversations into successful partnerships, this is an outstanding opportunity to accelerate your career with a company that truly values technical competence and customer success.

Key Responsibilities

• Act as the primary technical liaison for customers in robotics, automation, aerospace, and advanced manufacturing, providing expert guidance on spindle applications, motorized systems, and automation solutions.
• Resolve complex commercial and technical issues, including application engineering, troubleshooting, and recommending optimal configurations to improve precision, reliability, and performance.
• Lead consultative sales processes: conduct needs assessments, deliver technical presentations and product demonstrations (both in-person and virtual), and develop value-based proposals that clearly articulate ROI.
• Build and expand customer relationships through strategic account management, cross-selling of our full portfolio (new spindles, repairs, monitoring systems, accessories, and engineered solutions), and securing long-term purchasing agreements.
• Identify and pursue new business opportunities by understanding customer production challenges, leveraging our technical advantages, and overcoming objections with data-driven solutions.
• Collaborate closely with internal engineering, product management, applications, and marketing teams to deliver comprehensive solutions and ensure customer success.
• Participate in trade shows, customer site visits, and industry events (significant travel required, approximately 30-50%).
• Meet and exceed sales targets while maintaining a strong “hunter” mentality balanced with a genuine desire to help customers solve problems.

Qualifications

• Bachelor’s degree in Mechanical Engineering, Electrical Engineering, Manufacturing, Robotics, Automation, or a related technical field (strongly preferred).
• Proven track record of success in technical B2B sales, ideally within machinery, automation, robotics, CNC equipment, electro-mechanical components, or capital equipment.
• Strong electro-mechanical aptitude and the ability to understand and clearly communicate technical specifications, drawings, and performance data to both technical and executive audiences.
• Excellent consultative selling, negotiation, and presentation skills with a customer-centric approach.
• Self-motivated with a results-driven mindset and the ability to work independently in a hybrid environment.
• Willingness and ability to travel domestically (and occasionally internationally) to customer sites and industry events.
• Valid driver’s license and clean driving record.
• Experience with spindles, high-speed motors, CNC routers, or robotic automation is a significant plus.

Compensation & Benefits

We offer a competitive base salary of $100,000 – $140,000 (depending on experience and overall fit), plus unlimited quarterly commission potential. Top performers in this role have significant earning upside with no commission caps.

Additional benefits include:

• Comprehensive health, dental, and vision coverage
• Safe Harbor 401(k) plan with company matching
• Tuition reimbursement and ongoing professional development
• Quarterly team celebrations and recognition
• Comprehensive product and technical training on our 30-year portfolio
• Hybrid work flexibility is offered after an initial onboarding and training period (approximately 6 months). During this time, you will be expected to be primarily on-site to fully learn the product line, engineering applications, and customer solutions. Once ramped, the role transitions into a hybrid model with office presence expected in Bessemer City, NC when not traveling.
• Clear career advancement opportunities in a growing, stable organization