Sales Engineer Industrial (m/f/d) Germany

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

We are looking for a Sales Engineer Industrial (m/f/d) based in northern/central Germany.

Are you passionate about combining technical expertise with commercial impact? Join our team and drive growth in the industrial powder coatings segment across the DACH region.

Your Impact

As a Sales Engineer, you will play a key role in expanding our market presence, strengthening customer relationships, and delivering technical excellence.

Commercial Responsibilities

· Drive sales volume, revenue, and margin growth in your region

· Build and develop long-term customer partnerships and identify new business opportunities

· Analyze market trends and competition to unlock growth potential

· Manage and qualify leads effectively using CRM tools (Salesforce)

· Deliver compelling customer presentations and value propositions

· Collaborate with internal stakeholders (Sales, R&D, Product Management)

· Represent the company at industry events, trade fairs, and conferences

Technical Responsibilities

· Lead customer trials, product qualifications, and production start-ups

· Provide first-line technical support and resolve coating line issues

· Conduct line audits and recommend performance improvements

· Work closely with internal experts to implement effective technical solutions

· Continuously develop your knowledge in powder coatings and applications

What You Bring

· Degree in Chemical Engineering, Process Engineering, or similar (or commercial background with strong technical expertise)

· First experience (2+ years) in paint / coatings, ideally powder coatings industry

· Strong understanding of powder products and applications

· Experience in technical sales and executing sales strategies

· Excellent communication and relationship-building skills

· Customer-focused mindset with strong problem-solving abilities

· Good command of English

· Experience with CRM systems (Salesforce) and MS Office

· Willingness to travel extensively in Germany (~80%)

Why Join Us?

· Work in a dynamic, technically driven environment

· Combine sales strategy with hands-on technical expertise

· Be part of an innovative and market-leading organization

· Attractive compensation package and career growth opportunities

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

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