· Manage sales and marketing activities for Maintenance & Repair consumables, welding consumables and equipment, wear protection, repair and coating products within the assigned territory.

· Develop new customers and expand business with existing accounts by identifying maintenance problems, wear-related applications and repair opportunities.

· Conduct regular customer/site visits to understand applications, maintenance requirements, operational challenges and potential areas for product introduction.

· Develop technically and commercially suitable solutions based on customer requirements and prepare technical proposals, quotations and product recommendations.

· Generate new applications and conduct product demonstrations, application trials and field evaluations to support business development.

· Conduct technical seminars, product presentations, demonstrations and training programs for customers, distributors and sales teams.

· Manage the complete sales cycle, including lead generation, opportunity development, quotation, negotiation, order follow-up, delivery coordination and payment collection.

· Develop and maintain strong relationships with maintenance, engineering, production, procurement and management personnel at customer organizations.

· Work closely with distributors to develop the market, identify new opportunities, maintain adequate stock levels and improve sales coverage.

· Coordinate with the supply center, logistics team and distributors regarding product availability, inventory, order processing, shipment and delivery.

· Support the development and training of the local distributor and/or sales force to improve technical and commercial capabilities.

· Ensure timely follow-up and collection of outstanding/overdue payments from direct customers and distributors.

· Maintain accurate records of customer visits, applications, trials, opportunities, quotations, orders and sales activities.

· Prepare and submit regular sales reports, forecasts, opportunity pipelines and market updates within defined timelines.

· Monitor competitor activities, pricing, market developments and customer requirements and provide relevant feedback to management.

· Ensure technical applications, trial results, procedures and customer success cases are properly documented.

· Achieve assigned sales, gross margin, new-customer development and payment-collection targets.

Education: Bachelor’s Degree/Diploma in Mechanical Engineering, Production Engineering, Metallurgy, Welding Engineering or a related technical discipline.

Experience: Minimum 4–5 years of B2B industrial sales / technical sales experience, preferably in one or more of the following areas:

· Maintenance & Repair welding

· Welding consumables and equipment

· Hardfacing and wear protection

· Industrial coatings

· Repair and maintenance solutions

· Industrial maintenance products

Experience dealing with industries such as cement, mining, steel, power, oil & gas, petrochemical, fabrication, quarrying and general heavy industry will be an advantage.

Required Skills & Competencies

· Strong technical understanding of industrial maintenance and repair applications.

· Ability to identify customer problems and convert them into technical sales opportunities.

· Good understanding of welding processes, consumables, wear mechanisms and/or industrial coating applications.

· Strong B2B sales, negotiation and account-management skills.

· Ability to conduct product demonstrations and technical presentations independently.

· Good customer relationship and distributor-management skills.

· Commercial awareness with the ability to manage quotations, pricing and margins.

· Strong follow-up skills, particularly for sales opportunities and payment collection.

· Ability to work independently and manage an assigned sales territory.

· Good communication, presentation and interpersonal skills.

· Proficiency in MS Office, Excel, PowerPoint and CRM/sales reporting systems.

· Willingness to travel extensively for customer visits, site trials, distributor development and business development activities.