Sales Engineer - Automation | Energy Industries

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Értékesítési csoportvezető

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As a Sales Engineer, you will play a key role in delivering ABB's automation solutions to customers across the energy and industrial sectors. Working with some of Hungary's leading companies in industries such as energy, chemicals, pharmaceuticals, food and beverage, and infrastructure, you will develop existing customer relationships, identify new business opportunities, and drive product, project, and service sales.

More than a traditional sales role, this position combines technical expertise with consultative selling. By working closely with Sales Support, Product Management, Service, and Project teams, you will help customers identify the right mix of automation systems, digital solutions, and services to improve the efficiency, reliability, and sustainability of their operations.

Work model: Hybrid (2–3 days per week visiting customers and/or working from the office, 1–2 days working from home)

Your responsibilities:

• Sell ABB automation products, systems, project and service solutions, including analytical instruments and solutions, to both existing and new customers

• Strengthen existing customer relationships while actively identifying and developing new business opportunities (approximately 50% existing customers and 50% new business development)

• Identify, develop, and drive both product and project sales opportunities

• Promote and sell PLC and DCS solutions, digital and cybersecurity offerings, as well as energy management software

• Support the preparation and sales of end-to-end automation projects

• Understand customer technical requirements and recommend the most suitable ABB solutions

• Build and maintain strong relationships with customers, system integrators, OEMs, and channel partners

• Plan and conduct regular customer meetings, both on-site and online

• Keep Salesforce up to date, including pipeline management, opportunities, forecasts, and visit reports

• Prepare sales forecasts and contribute to business planning

• Provide technical support for marketing and product marketing activities, including technical review of marketing materials and product-related content

We are looking for you if you:

• Degree in Electrical Engineering, Mechatronics Engineering, Automation Engineering or a related field; a specialization in Process Automation is a huge plus

• Have professional experience in industrial automation

• Enjoy combining engineering expertise with business development and customer engagement

• Are eager to learn new technologies, and motivated to create value for customers through technology.

• Build strong relationships with customers and collaborate effectively with colleagues across different functions

• Have a solid understanding of industrial processes and automation technologies

• Can manage your own workload effectively while handling multiple projects simultaneously.

• Are fluent in Hungarian and have confident English communication skills, enabling you to collaborate with international ABB colleagues and manufacturing sites on a daily basis

• Hold a valid Category B driving licence and are comfortable travelling regularly to customer sites across Hungary

• Are EU national or hold Hungarian VISA/work per

It is an advantage if you have:

• Experience with DCS systems, PLCs, and industrial control systems

• Previous experience at a system integrator or an industrial automation company

• Experience in project sales

• Experience working in an international or multinational environment

• Industry knowledge within Energy, Pharma, Food & Beverage, or other Process Industries

• Experience using Salesforce or other CRM platforms

What we offer

• Enjoy a stable employment in a company with a long history in innovation and technology

• We value people from different backgrounds

• A technically challenging role with high added value and real business impact

• The opportunity to develop your expertise in both product and project sales

• An international working environment with continuous support from ABB experts in Hungary and abroad

• Seize individual development and training opportunities, from job specific to soft skills

• We have an outstanding benefits package (annual bonus, private health insurance, corporate car, laptop, phone, cafeteria, extra vacation days, home office support)

• You can work from our modern office building on Váci Road and from home (1-2 times a week)

• Every Tuesday, we have fresh fruit waiting for you, and you can choose from various coffee and tea options in our office kitchen

• We also have plenty of community events, whether it's darts club, board games, or group cycling – and of course, the annual Christmas party and ABB Day are not to be missed!

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle.

If you enjoy solving technical challenges, are passionate about the future of industrial automation, and are looking for a role where you can build long-term customer relationships while delivering real business value, we look forward to receiving your application.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.