Sales Engineer

Description

The metal-cutting machines & tools sales engineer is responsible for driving sales growth by identifying customer requirements and delivering tailored solutions in the field of metal-cutting machinery and tooling. The role focuses on supporting ATAD’s customers with the supply of CNC machines, cutting tools, and related technologies, while ensuring optimal performance, efficiency, and value.

The sales engineer leads the technical evaluation phase of the sales process, acting as a key technical advisor and product advocate. Working closely with the sales team and suppliers, the role ensures that proposed solutions align with customer applications, production needs, and industry standards.

This position requires the ability to clearly communicate complex technical concepts to both technical and non-technical stakeholders, diagnose application challenges, and recommend suitable machining solutions. The sales engineer is also responsible for building and maintaining strong relationships with customers and suppliers, ensuring high levels of customer satisfaction throughout the entire sales cycle—from initial engagement to after-sales support.

Requirements

Education:
Bachelor’s degree in mechanical engineering, manufacturing engineering, industrial engineering, or a related technical discipline.

Experience:

• Minimum of 3 years of experience in sales, business development, or application engineering within the metal-cutting, CNC machinery, or industrial tooling sector.
• Solid understanding of machining processes (turning, milling, drilling, grinding) and the practical application of engineering principles in manufacturing environments.
• Demonstrated knowledge of CNC machine tools, cutting tools, tooling systems, and related technologies, with the ability to recommend suitable solutions based on customer requirements.
• Experience in interpreting technical drawings, specifications, and production requirements to propose effective machining solutions.
• Proven ability to deliver technical presentations and explain product features, benefits, and applications to both technical and non-technical stakeholders.
• Strong customer service orientation with the ability to understand customer needs, provide tailored solutions, and build long-term relationships.
• Experience working with international suppliers or OEMs in the machinery/tools sector is an advantage.
• Proficiency in MS Office and CRM systems; familiarity with CAD/CAM software is a plus.

Skills set:

• Strong ability to interpret technical drawings, machining data, and process requirements, and translate them into practical metal-cutting solutions.
• Excellent communication and interpersonal skills, with the ability to clearly explain complex machining concepts, tooling solutions, and CNC technologies to both technical and non-technical stakeholders.
• Solid problem-solving and analytical skills, with the capability to diagnose machining challenges (tool wear, surface finish, cycle time issues) and recommend effective corrective actions.
• Good understanding of customer escalation handling, with the ability to manage technical and commercial issues professionally and ensure timely resolution.
• Strong organizational and time management skills, with the ability to manage multiple projects, quotations, and customer accounts simultaneously.
• Proficiency in MS Office (Excel, Word, PowerPoint); experience with CRM systems for pipeline management, sales tracking, and reporting.
• Effective negotiation skills, particularly in techno-commercial discussions involving pricing, delivery, and technical specifications.
• Proven track record of achieving sales targets within the CNC machinery, cutting tools, or industrial equipment sector.
• Sound knowledge of the full sales cycle, including technical evaluation, application analysis, solution proposal, and closing of deals.
• Strong customer focus, with the ability to conduct structured fact-finding, understand application needs, and identify opportunities for productivity improvement.
• Ability to collaborate with suppliers, application engineers, and internal teams to deliver optimized and competitive machining solutions.

Benefits

What we offer

• Competitive salary & performance incentives: attractive base salary with a performance-based commission/bonus structure linked to sales targets and achievements.
• Career growth & development: opportunity to grow within a dynamic industrial group, with exposure to advanced CNC technologies, global suppliers, and large-scale projects.
• Training & technical development: ongoing product and application training (machines, cutting tools, and machining solutions), including potential training with international OEM partners.
• Health & wellbeing: comprehensive medical insurance in line with company policy.
• Annual leave & air ticket: annual leave entitlement plus return air ticket allowance as per company policy.
• Company vehicle / transport allowance: provided based on role requirements to support client visits and field activities.
• Sales tools & support: access to CRM systems, technical resources, and full support from internal engineering and operations teams.
• Dynamic work environment: collaborative and performance-driven culture with direct exposure to decision-makers and industry leaders.
• Recognition & rewards: incentive programs and recognition for high performers.
• Long-term stability: opportunity to be part of a growing business with strong market presence in the industrial and manufacturing sector.