Sales Enablement Lead, GTM Onboarding
Anthropic · San Francisco, CA ·
- Seniority
- Lead
- Category
- Sales
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
Anthropic's Go-To-Market team is growing quickly, and every new Account Executive, BDR, and GTM teammate we hire needs to become productive, confident, and credible on Claude faster than at any other company. The GTM Onboarding program is one way that happens. It's the first experience new hires have of how we sell, who our customers are, what our products do, and how we work together — and it sets the trajectory for their ramp.
We're looking for someone to own that program end to end. You'll design and run recurring onboarding cohorts for new GTM hires: building the curriculum, coordinating facilitators from across Sales, Marketing, Applied AI, and Product, running live sessions, and making sure every cohort leaves ready to have real customer conversations. This person will be the front door to GTM. You will set the tone for new hires’ first impression of Anthropic and our team.
You'll also own what happens after onboarding ends. That means measuring ramp, tracking attendance and comprehension, gathering feedback, and using what you learn to improve the next cycle. You'll build and maintain the operational machinery behind the program — rosters, calendars, facilitator communications, mock discovery calls — and you'll use Claude itself to automate as much of it as possible.
This is a highly cross-functional role. You'll partner with GTM leadership, hiring managers, Revenue Operations, Marketing, and product teams to keep the program current as our products and sales motions evolve. You’ll work closely with subject matter experts, but you'll need to be a generalist who can help new hires connect the dots and build robust mental models for how the business operates.
This role reports into the GTM Enablement team.
Key responsibilities
- Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement
- Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools (Salesforce, Gong, Apollo, and others) accessible to sellers from a range of backgrounds
- Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires, and keep onboarding content accurate as products change
- Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers, including briefing them on each cohort's composition and running mock discovery calls with new AEs
- Build and maintain the program's operational infrastructure — rosters, calendar logistics, and communications — and automate recurring work using Claude
- Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics, and present findings and recommendations to GTM leadership
- Build and maintain 30/60/90 day ramp plans and post-onboarding resources that carry new hires from cohort to quota
- Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps and incorporate new content into the program
- Work with the global enablement team to adapt and extend the program for international GTM teams and new role types as the organization grows
Minimum qualifications
- Experience in sales enablement, and/or program management-related roles
- Have designed and delivered onboarding or training programs for sales teams, including building curriculum and facilitating live sessions
- Can translate technical product concepts into clear, practical language for non-technical audiences
- Bring strong program management skills, with a track record of running recurring, multi-stakeholder operations reliably
- Apply adult learning principles to how you design and sequence training
- Communicate clearly and credibly with new hires, facilitators, and senior GTM leadership
- Work effectively in fast-moving environments with high ambiguity, and are comfortable building where no process exists yet
- Are excited about Anthropic's mission to develop AI that is safe and beneficial
Preferred qualifications
- 6+ years experience in sales enablement, and/or program management-related roles
- Experience running sales onboarding at a company that scaled significantly
- Have used Claude or similar AI tools to automate operational workflows, and are enthusiastic about doing more of it
- Experience measuring and reporting on sales ramp performance
- Experience adapting enablement content for international or multi-language audiences
- Prior experience as a quota-carrying seller, sales engineer, or customer-facing technical role
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Logistics
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit directly for confirmed position openings.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.