Sales and Marketing Executive

• Develop Nationwide Sales Strategies: Create and implement sales strategies to drive revenue growth and market share for wheat flour, detergents, edible oils, and soap across all regions of Tanzania, including urban and rural areas.
  
• Sales Team Management & Development: Lead, manage, and inspire the sales team across multiple regions. Provide coaching and performance management to ensure the team meets and exceeds sales targets.
  
• Regional Distribution & Channel Management: Oversee the development and expansion of distribution networks across the country, ensuring products are available in all key regions, including remote areas.
  
• Sales Forecasting & Reporting: Lead the preparation of sales forecasts, annual budgets, and reports. Track performance across all sales channels (wholesalers, retailers, direct consumers) and monitor KPIs to ensure targets are achieved.
  
• Customer Relationship Management: Develop strong relationships with key customers, including large retail chains, distributors, wholesalers, and institutional buyers, ensuring long-term loyalty and high sales volumes.
  
• Key Account Management: Negotiate terms with large accounts (supermarkets, wholesalers, and distributors) to secure long-term contracts and preferred supplier status.
  
• Sales Performance & Optimization: Continuously optimize the sales process, identifying new opportunities for growth and improving sales operations efficiency across Tanzania.
  

• National Brand Strategy Development: Develop and execute a comprehensive national marketing strategy for each product category (wheat flour, detergents, edible oils, soap) to increase brand awareness, market penetration, and consumer loyalty.
  
• Market Segmentation & Positioning: Understand the diverse consumer segments across Tanzania (urban, peri-urban, rural) and create tailored marketing approaches that resonate with local preferences and needs.
  
• Campaign Design & Execution: Lead the creation and implementation of marketing campaigns, both traditional (TV, radio, print) and digital (social media, email, online ads), ensuring alignment with business objectives.
  
• Product Portfolio Management: Oversee the positioning and messaging for each product category. Work with product development and R&D teams to ensure product offerings meet the evolving needs of Tanzanian consumers.
  
• Regional Marketing Initiatives: Coordinate marketing activities to ensure local relevance, managing regional campaigns that speak to the unique cultural, economic, and environmental contexts in various Tanzanian regions.
  
• Digital Marketing & E-Commerce: Lead digital marketing efforts, focusing on growing the brand’s online presence and driving e-commerce sales, particularly in urban centers with growing digital adoption.
  
• Consumer Promotions & Trade Marketing: Develop and implement consumer promotions, discounts, and trade marketing programs to increase in-store visibility, product trials, and market penetration.
  

• Collaboration with Supply Chain & Logistics: Work closely with supply chain and logistics teams to ensure efficient product distribution across the country, especially for high-demand items like wheat flour and edible oils.
  
• Coordination with Product Development & R&D: Partner with product development teams to ensure that product innovations and modifications align with local consumer preferences and market trends.
  
• Customer Service Integration: Collaborate with the customer service department to address consumer feedback, resolve issues, and ensure customer satisfaction at all touchpoints.
  
  

• Market Intelligence & Consumer Insights: Conduct regular market research to understand emerging trends, consumer preferences, and competitive activities in Tanzania’s FMCG sector.
  
• Competitive Analysis: Track competitor strategies and market activities to ensure the company stays ahead in pricing, promotions, and product offerings.
  
• Sales & Marketing Analytics: Use data analytics to measure campaign effectiveness, sales performance, and ROI. Provide actionable insights to senior leadership based on market trends and sales data.
  
• Budget Management: Oversee the marketing and sales budget, ensuring that resources are allocated efficiently to achieve maximum results while staying within financial targets.
  

• Nationwide Strategic Vision: Work with senior leadership to define and execute the long-term sales and marketing strategy for the company in Tanzania. Ensure the company’s objectives are met across all regions, from large urban centers to rural areas.
  
• Team Leadership & Development: Foster a high-performance culture within the sales and marketing teams. Ensure ongoing training, career development, and succession planning to build a sustainable team.
  
• Adaptation to Market Dynamics: Be adaptable and responsive to the unique challenges of the Tanzanian market, including logistical constraints, price sensitivity, and local consumer behavior.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field (required).
  
• MBA or relevant postgraduate qualifications (preferred).
  
• Minimum of 10 years of experience in sales and marketing within the FMCG sector, with a focus on products such as wheat flour, detergents, edible oils, and soap.
  
• At least 5 years of experience in a senior leadership role, ideally overseeing national operations and managing a broad product portfolio.
  
• Proven success in growing market share, optimizing sales channels, and leading high performing teams in diverse regions of Tanzania.
  
• Experience in managing sales and marketing operations in East Africa, with knowledge of local trade dynamics, consumer behavior, and regulatory requirements.
  
• In-depth knowledge of FMCG industry trends, consumer behavior, and competitive dynamics in Tanzania and East Africa.
  
• Expertise in brand management, product positioning, and multi-channel marketing strategies.
  
• Strong leadership skills with the ability to manage teams across multiple regions and markets.
  
• Excellent communication, negotiation, and relationship-building skills, particularly with large distributors and key retail accounts.
  
• Analytical skills with the ability to interpret sales data, market trends, and campaign effectiveness.
  
• Strong proficiency in CRM systems, digital marketing tools, and sales analytics platforms.
  

• Full-time position with frequent travel across Tanzania, including visits to remote and rural areas.
  
• Office-based with flexibility for remote work depending on the region and business needs.
  
• Company truck will be provided to facilitate work logistics.