Retention Strategy Manager

You will own end-to-end retention strategy across the customer lifecycle for the US App and Polymarket.com. You will build and optimize email, push, in-app, and SMS campaigns that drive conversion, engagement, cross-sell, churn mitigation, and reactivation. You will develop micro-segmentation and real-time triggered messaging around live market events, partner on feature adoption and notification strategy, collaborate on modeling and cohort analysis, run data-driven experiments, and report retention performance and LTV trends weekly.

Responsibilities

• Own end-to-end retention strategy across the customer lifecycle for the US App and Polymarket.com
• Build and optimize email, push, in-app, and SMS campaigns to drive conversion
• Design engagement, cross-sell, churn mitigation, and reactivation programs
• Develop micro-segmentation strategies
• Own real-time triggered messaging tied to live market events
• Partner with Product on feature adoption, notification strategy, and real-time messaging systems
• Collaborate with Data on modeling, cohort analysis, and predictive segmentation
• Run data-driven experiments to increase engagement around key events, markets, and moments
• Define and track retention metrics and report performance, experiment results, and LTV trends weekly

Requirements

• 3–6+ years of experience in retention, lifecycle, or growth marketing
• Hands-on experience with CRM platforms for building customer journeys
• Experience owning retention across web and mobile
• Experience with cohorts, funnels, and experimentation
• Understanding of segmentation, personalization, and orchestration strategy
• Ability to work non-traditional hours around live events and breaking news, including evenings and weekends
• Experience with trading, OSBs, crypto, or real-time marketplaces is a plus

Benefits

• Equity
• Unlimited PTO
• Health coverage
• Vision coverage
• Dental coverage
• 401k match
• Hardware setup including a MacBook Pro, display, and accessories