Retention Marketing Manager

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.

This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.

Responsibilities

• Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
• Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
• Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
• Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
• Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
• Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
• Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
• Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.

Requirements

• Experience: 3+ years in Retention Marketing, Lifecycle, or Growth Marketing within B2C environments.
• Analytical & Data Skills: Strong analytical and data-driven mindset with the ability to interpret and question data, build dashboards, and translate insights into measurable performance improvements.
• Customer Expertise: Deep understanding of customer segmentation, behavioral triggers, and lifecycle stages.
• Project Management: Proven ability to manage multiple initiatives simultaneously and move projects from concept to live execution.
• Technical Skills: Hands-on experience with marketing automation platforms (e.g., HubSpot, Braze, Klaviyo) and analytics tools (e.g., Mixpanel, Tableau, Data Studio).
• Ability to understand both the technical and strategic aspects of CRM, and translate strategy into practical, scalable implementation.
• Strong Plus - Experience with loyalty and referral programs.
• Detail Oriented: You’re the type of person who double-checks the logic of a segment before hitting "send."
• Fast learner; motivated, proactive, and self-driven with a can-do attitude.
• Collaborative and comfortable working with cross-functional teams (Product, Data, Creative, Engineering)

• High level of English required
• French or German — advantage