Retail Project Manager/Extended Reality (Regional)

• Manage go-to-market local strategic planning across multiple markets, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.

• Conduct market, customer, competitor, and operational analysis across markets to identify adoption barriers, localization needs, market constraints, and operational gaps.

• Consolidate market insights into recommendations for global product management, local strategy, commercialization priorities, and regional improvement actions.

• Align product positioning, messaging, and value propositions with the global XR team and support consistent adaptation across markets for our clients.

• Manage cross-functional stakeholders across local and regional teams, including sales, marketing, operations, commercial, customer service, and regulatory.

• Track market readiness, launch progress, and execution quality across different markets, and escalate risks or dependencies where needed.

• Project management of the local rollout of online journeys across markets, ensuring consistency and reuse where possible.

• Steer offline retail enablement across markets, including ECP selection principles, onboarding approaches, staff training, and quality audits.

• Develop sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.

• Key point of contact for customer relations across markets and functions.

• Collect customer feedback, identify adoption performance, and monitor business KPIs after launch, derive and consolidate learnings across markets.

• Lead regional improvement initiatives and inform the global XR team about recurring market needs and improvement themes.

• Ensure close alignment with the global team to define support needs and prioritize regional dependencies.

Education / Professional Certification

• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or related field

Experience

• 7+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management

• Proven track record in optical or health care industry a plus

• Experience with international rollouts and omnichannel strategies

• Optional: Experience with consumer tech, medical device, optical retail

Knowledge / Skills / Other characteristics

• Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context

• Experience in project management in matrix organizations

• Experience managing rollouts across multiple markets and aligning cross-functional stakeholders in a matrix organization

• Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.

• Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels and across markets

• Ability to identify operational gaps, localization needs, and market constraints and translate them into scalable actions

• Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, local markets and global teams.

• Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.

• Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up.

• Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments

• Analytical and commercially minded; able to connect data-driven insights with strategic decision-making

• Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment

• High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently

• Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward

• Strong verbal and written English skills (C1-C2)