Research and Analytics Manager

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.

Job Description:

The Research and Analytics Manager is part of the Publicis Media Data Intelligence team, responsible for supporting integrated data, research, reporting and analytics requirements through proprietary and syndicated products and solutions. The thrust is to drive the adoption, standardization, and scalability of solutions to enhance operational efficiency and further bringing incremental value and growth to Publicis clients.

Primary Responsibilities:

• Solve complex business challenges through advanced analytics such as Market Mix Modelling, Attribution Studies, Predictive Modelling, etc.
• Integrate and triangulate multiple data sources, including media, business performance, consumer, and syndicated research data to generate holistic insights and recommendations.
• Collaborate with media teams to understand needs and application of advanced analytical methods to enhance their strategies and campaigns.
• Manage research and analytics project stakeholders through requirements gathering, solution design, planning, implementation and reporting/presentation.
• Project management for research and analytics client requirements.
• Be the liaison for research projects, maintaining the relationship with our research partners
• Develop and drive innovation for research, marketing science, AI, measurement, and advanced analytics products and solutions through building proof-of-concepts models and being at the forefront of new tech, best practices, etc.
• Drive automation and process improvements within the research and analytics function to enhance efficiency and scalability of analytics and reporting.
• Drive adoption of advanced analytics products and solutions across the agency.
• Drive data & analytics capability building across teams through training, knowledge-sharing, and the development of best practices and standardized frameworks.
• Contribute to thought leadership, case studies, capability presentations, and other materials that demonstrate Publicis Media’s research and analytics capabilities.
• Oversee and mentor the senior research analyst in ensuring accurate and quality output.

Qualifications and desired experience:

• Preferably with at least 5 years of experience in a similar role.
• Strong analytical and critical-thinking skills with a data-driven approach to problem solving
• Experience in R, Python and other programming languages a must.
• Strong knowledge and experience in statistical, machine-learning techniques and conducting quantitative analysis, regression analysis, predictive modelling, brand lift solutions etc.
• Well-versed with quantitative and qualitative research –understanding of research designs and methodologies.
• Ability to analyze large and complex datasets and translate it to clear and compelling narratives.
• Knowledge of media advertising and the marketing industry highly preferred.
• Experience in various marketing analytics models such as Market Mix Modeling, Multi-touch attribution, highly preferred.
• Advanced Excel skills and expertise in business intelligence/data visualization platforms a plus
• Strong presentation skills with ability to communicate and simplify complex ideas to both internal and external stakeholders and senior level clients and management.
• Demonstrated ability on project management, ensuring timely and accurate delivery of outputs.
• Demonstrated experience in stakeholder and client management.