Regional Sales & Marketing Manager (Heavy Industrial)
MVC Resources · Johor Bahru, Malaysia ·
- Employment
- Contract
- Category
- Marketing
Role Overview:
Lead and oversee all commercial, sales, and marketing operations within the designated region and business entity. This role is responsible for driving revenue and profitability targets through strategic execution, team leadership, and disciplined territory management.
Key Responsibilities:
- Formulate and execute multi-channel sales and marketing strategies to expand market share, boost profit margins, and meet or exceed organizational targets.
- Partner with Executive Leadership to develop, manage, and adjust annual sales and marketing budgets, revenue forecasts, and financial KPIs.
- Establish key performance metrics, standardized operating procedures, and compliance guidelines for the regional sales team.
- Provide day-to-day functional leadership, structure, and coaching for the Sales and Marketing departments.
- Conduct regular bi-annual and annual Performance Development Reviews for direct reports and ensure continuous talent development across the broader team.
- Define sales territories, allocate account coverage, and continuously adapt distribution models based on evolving market needs.
- Oversee key account relationships, lead major contract negotiations, and conduct strategic client visits to maintain a strong market presence.
- Analyze lost sales opportunities and implement corrective action plans to secure future pipeline growth.
- Support distributor networks across the region by facilitating technical training, product demonstrations, and sales enablement.
- Collaborate with R&D, operations, production, and quality assurance to align customer demand with internal capacity, invoicing, and new product initiatives.
- Drive maximum adoption and consistent utilization of the company CRM platform across all commercial personnel.
- Represent the business at regional industry conferences, trade exhibitions, and networking events.
Requirements
- Degree or equivalent professional qualification in Metallurgy, Welding Engineering, Materials Science, or extensive commercial experience within the heavy industrial/welding sector.
- Proven track record of senior commercial management within the specialized welding or wear protection industries.
- Demonstrated success leading and developing cross-functional Sales & Marketing teams, ideally within an international corporate environment.
- Strong background in modern Key Account Management (KAM), sales KPI tracking, margin optimization, and financial planning.
- Willingness to travel extensively (nationally and internationally) for customer visits, trade shows, and corporate site reviews.