Regional Sales Manager- Retail Channel (MCR Safety Group)

MCR Safety Group, a division of Bunzl, is a recognized leader in the Personal Protective Equipment (PPE) industry, dedicated to protecting workers through innovative, high-quality safety solutions. We are seeking a results-driven Regional Sales Manager-Retail Channel, who will be responsible for achieving assigned sales revenue goals, driving profitable growth, and expanding MCR Safety Group’s presence across assigned retail, distributors, dealers, cooperatives, and buying groups.

This is a remote/home-office and field-based sales position responsible for assigned geographic territory and assigned retail, distributor, dealer, buying group, cooperative, and end-user accounts.

Candidates must reside within the assigned territory, to include Minnesota, Iowa, Wisconsin, or potentially northern Missouri; and be able to travel regularly to support customer calls, distributor meetings, retail channel development, trade shows, and field sales activity.

• Remote/Home Office: approximately 40%.
• Field Travel: approximately 60%, typically three to four days per week.
• Overnight Travel: approximately 35%.

This role is accountable for developing and executing territory business plans, strengthening customer relationships, supporting retail sell-through, identifying new growth opportunities, and improving market share through disciplined field sales execution. The Regional Sales Manager serves as a trusted advisor to customers and internal teams by providing product expertise, sales training, customer support, account planning, and market intelligence.

The ideal candidate will combine strong outside sales discipline with retail channel knowledge, distributor relationship management, and the ability to convert customer needs into profitable growth opportunities.

Responsibilities:

• Achieve assigned sales quotas, revenue goals, profitability expectations, and territory performance objectives.
• Develop and execute annual and quarterly territory business plans to grow sales, expand market share, and improve customer penetration.
• Manage and grow relationships with distributors, dealers, buying groups, retail cooperatives, chain accounts, and strategic end-user customers.
• Conduct regular field sales calls with distributor sales teams, retail partners, dealers, and end users to support account growth and product adoption.
• Identify, develop, and close new business opportunities within assigned accounts and target markets.
• Support retail channel execution through product presentations, merchandising recommendations, promotional support, training, and customer follow-up.
• Partner with distributor and dealer sales teams to increase product visibility, improve sell-through, and uncover new end-user opportunities.
• Conduct product demonstrations, sales meetings, lunch-and-learns, and training sessions for customer teams and distributor sales personnel.
• Maintain strong knowledge of the MCR Safety Group product portfolio, including gloves, eye protection, footwear, protective apparel, and related safety solutions.
• Use CRM and customer data to maintain accurate records, manage opportunities, document sales activity, and support territory planning.
• Analyze sales reports, customer performance, market trends, competitor activity, and product opportunities to improve territory results.
• Communicate regularly with the Director of Sales regarding key account activity, territory priorities, customer opportunities, risks, and competitive developments.
• Manage assigned trade sample, promotional, and travel-and-entertainment budgets in alignment with company expectations.
• Attend approved trade shows, buying-group meetings, distributor events, customer meetings, and company sales meetings as required.
• Collaborate with Customer Care, Marketing, Product Management, Sales Operations, and other internal teams to support customer satisfaction and successful execution.
• Represent MCR Safety Group professionally in all customer, distributor, dealer, and internal interactions.

Key Success Measure:

• Achieve or exceed assigned sales and gross margin objectives.
• Grow revenue with assigned distributor, dealer, retail, cooperative, and chain accounts.
• Increase product placement, customer penetration, and market share within the assigned territory.
• Build a qualified pipeline of new opportunities through CRM discipline and proactive field activity.
• Improve distributor, dealer, and retail sales team engagement through training, joint calls, and follow-up.
• Provide timely market intelligence, competitive insights, and customer feedback to leadership.
• Maintain strong internal collaboration and professional account management standards.

Requirements:

• High school diploma or equivalent required.
• Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.
• Minimum of four years of successful outside sales experience, preferably in retail, industrial, safety, PPE, manufacturing, distribution, dealer, or channel sales.
• Proven ability to meet or exceed sales goals and manage a field-based territory independently.
• Experience selling through distributors, dealers, buying groups, retail cooperatives, chain accounts, or related channel partners.
• Strong understanding of account planning, consultative selling, pipeline development, customer relationship management, and territory execution.
• Ability to build trusted relationships with business owners, distributor sales teams, retail managers, purchasing contacts, and end-user decision makers.
• Strong presentation, negotiation, communication, active listening, and problem-solving skills.
• Ability to translate product features and customer needs into clear value propositions.
• Highly organized, self-motivated, detail-oriented, and able to manage multiple priorities in a remote and field-based environment.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• CRM experience required; experience with Microsoft Dynamics, SAP, and Power BI preferred.
• Willingness and ability to travel extensively throughout the assigned territory, including overnight travel as needed.
• Valid driver’s license required.

Preferred Qualifications:

• Experience in PPE, safety products, industrial distribution, retail channel sales, hardware, farm and ranch, construction supply, or related markets.
• Experience calling on distributor branches, retail locations, buying groups, cooperatives, chain accounts, and end-user customers.
• Familiarity with gloves, eye protection, footwear, protective apparel, or adjacent safety product categories.
• Experience using sales data, customer reports, and market insights to build territory plans and improve account performance.
• Proven success launching new products, supporting promotional programs, and driving field-level sales execution.

The base salary range for this position is $85-95K annually & includes a monthly car allowance and eligible to participate in the sales incentive program. The salary is based on education, experience, and geographical location.

The perks of being a Bunzl team member don’t stop at being part of a great team or being valued as our #1 asset. We offer a full range of benefits to help our employees take care of themselves and their families today, tomorrow and for the future.

• Medical, Dental & Vision Benefits effective the 1st day of the month after 30 days
• Paid Time Off - Vacation, Sick, Holidays and Personal Time
• 401K with generous company match
• Additional benefit information can be found on the Bunzl Careers home page under Benefits and Perks.

Bunzl is a global leader in the Cleaning & Hygiene, Food Processing, Grocery, Health Care, Non‑Food Retail, and Safety industries. We have grown both organically and through acquisitions to exceed $10 billion in sales. Headquartered in St. Louis, Missouri, Bunzl North America operates more than 100 warehouses and serves all 50 states, Puerto Rico, Canada, and parts of the Caribbean and Mexico. With more than 10,000 team members and over 400,000 supplies, Bunzl is recognized as a leading supplier across North America—and proudly certified as a Great Place to Work®. At Bunzl, you’ll find Unlimited Potential… your career, our future.

Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.