Regional Sales Director – North America East

Department: Sales
Location: North America East | Remote / Home Office
Territory: North America East
Travel: Approximately 50% within the assigned territory, with approximately 10% additional travel outside the region as business needs require

About Astrodyne TDI

Astrodyne TDI is a leading provider of high-performance power conversion and EMI filter solutions serving demanding markets including industrial, medical, semiconductor, aerospace, defense, and other mission-critical applications.

Our products help customers solve complex power challenges where performance, reliability, and engineering expertise matter. As we continue to expand our presence across North America, we are looking for an experienced sales leader who can help accelerate growth, strengthen strategic customer relationships, and build a high-performing regional sales organization.

The Opportunity

As Regional Sales Director (RSD), you will have significant ownership of the commercial success of the North America East region. This is a high-impact leadership role responsible for developing and executing the regional go-to-market strategy, driving revenue growth, expanding strategic accounts, developing new business, and leading sales resources.

You will serve as a senior representative of Astrodyne TDI to customers, prospects, distribution partners, and industry stakeholders. Working closely with Sales, Engineering, Marketing, Applications Engineering, Operations, and Finance, you will translate customer needs into solutions and opportunities that create long-term value for both the customer and Astrodyne TDI.

The ideal candidate is an accomplished B2B sales leader with a strong technical orientation, established industry relationships, and a demonstrated ability to grow complex, consultative sales. You are comfortable developing strategy, coaching sales professionals, negotiating commercial agreements, and personally engaging with senior decision-makers at strategic accounts.

What You'll Do

Regional Sales Leadership & Strategy

• Own the regional go-to-market strategy and sales plan for North America East, aligning priorities with company growth objectives.
• Develop and execute strategies to achieve revenue, margin, new-account acquisition, and other assigned sales objectives.
• Identify market opportunities, emerging applications, competitive trends, and customer needs that can drive regional growth.
• Establish account strategies and priorities for key customers and prospects.
• Build and maintain a healthy, qualified sales pipeline and ensure opportunities are actively progressed through the sales cycle.
• Develop strategies for expanding existing customer relationships while identifying and converting new business opportunities.
• Provide regular forecasting, pipeline reviews, market intelligence, and strategic updates to senior leadership.

Strategic Account Development

• Develop and maintain strong relationships with senior-level decision-makers, technical stakeholders, procurement organizations, and other key influencers.
• Serve as the senior commercial point of contact for strategic accounts within the region.
• Identify opportunities to expand Astrodyne TDI's products and solutions across existing customer organizations.
• Lead complex, consultative sales engagements from initial opportunity through commercial agreement and implementation.
• Represent Astrodyne TDI at customer meetings, executive reviews, industry events, and strategic business discussions.
• Build long-term partnerships that increase customer engagement, retention, and share of wallet.

Sales Team Leadership

• Lead, coach, and develop direct sales personnel within the region.
• Establish clear goals, account priorities, activity expectations, and performance objectives.
• Provide coaching and strategic direction to help sales team members successfully develop and close opportunities.
• Foster accountability, collaboration, and a customer-focused sales culture.
• Partner with sales resources and technical personnel to ensure effective coverage of key accounts and opportunities.

Channel & Partner Management

• Develop, manage, and motivate manufacturer's representatives, distributors, and other channel partners.
• Establish clear expectations, territory strategies, and performance objectives for channel partners.
• Evaluate partner performance and identify opportunities to strengthen regional coverage.
• Build relationships with strategic partners that expand market reach and generate new business.

Customer Solutions & Commercial Leadership

• Partner closely with Field Applications Engineering, Engineering, Marketing, Operations, and other internal teams to develop compelling customer solutions and proposals.
• Lead the commercial strategy for complex RFQs, RFPs, contracts, blanket agreements, and other customer opportunities.
• Prepare, recommend, and negotiate pricing, commercial terms, and conditions within established company guidelines and approval processes.
• Clearly communicate customer requirements and value propositions to internal teams.
• Coordinate resolution of significant customer concerns, escalations, and corrective actions.
• Provide market and customer insight that helps influence product development and business strategy.

Business Development & Market Presence

• Proactively develop new accounts, applications, markets, and revenue opportunities.
• Leverage professional networks, industry relationships, referrals, trade shows, events, and other business-development channels to expand the opportunity pipeline.
• Represent Astrodyne TDI at trade shows, conferences, customer events, and industry functions.
• Identify opportunities for thought leadership, presentations, speaking engagements, and other activities that strengthen Astrodyne TDI's market presence.
• Maintain accurate customer, contact, activity, and opportunity information within Salesforce.com.

What You'll Bring

• Bachelor's degree in Electrical Engineering, Electronics Engineering, Business, or a related discipline preferred.
• 7+ years of progressive B2B sales experience, with demonstrated success in complex technical or engineered-product sales.
• Prior experience selling power supplies, power conversion, EMI/EMC filters, power electronics, or related technologies strongly preferred.
• Demonstrated experience leading sales professionals and/or managing a regional sales organization.
• Established network of relationships within one or more of the following markets: Industrial, Medical, Semiconductor, Aerospace, Defense/Military, or other high-reliability applications.
• Proven record of achieving revenue growth and developing new strategic accounts.
• Experience managing complex, multi-stakeholder sales cycles and negotiating commercial agreements.
• Strong understanding of consultative and solution-based selling.
• Ability to understand technical customer requirements and effectively communicate with engineers and other technical stakeholders.
• Experience working effectively in a cross-functional, matrixed organization.
• Strong business acumen, negotiation skills, and financial understanding.
• Excellent presentation, communication, relationship-building, and interpersonal skills.
• Ability to travel extensively throughout the assigned territory.

Leadership Profile

The successful candidate will be a strategic sales leader and hands-on business developer who knows how to balance long-term account strategy with the urgency of delivering results.

You are someone who:

• Thinks strategically while remaining close to customers and opportunities.
• Builds credibility quickly with executives, engineers, procurement professionals, and sales teams.
• Coaches and develops people while holding them accountable for results.
• Is comfortable navigating complex technical sales environments.
• Creates opportunities rather than waiting for them to develop.
• Brings energy, persistence, sound judgment, and a strong customer focus to every engagement.
• Can influence cross-functional teams and bring people together around a customer solution.
• Understands that sustainable growth comes from both winning new business and deepening existing customer relationships.

Why Join Astrodyne TDI?

At Astrodyne TDI, you'll have the opportunity to make a meaningful impact on the growth of a technology-driven company serving markets where our products truly matter.

We offer:

• Competitive base salary of $160,000 – $190,000
• Sales incentive / variable compensation opportunity
• Remote / home-office flexibility within the assigned territory
• Opportunity to lead and shape regional growth strategy
• Direct exposure to strategic customers and senior leadership
• Opportunity to work alongside experienced Engineering, Applications, Marketing, and Operations teams
• A culture that encourages employee involvement, professional growth, and development
• The opportunity to contribute to innovative power technologies supporting industrial, medical, semiconductor, aerospace, and defense applications

Astrodyne TDI is an Equal Employment Opportunity employer. We value diverse perspectives and are committed to providing equal employment opportunities to all qualified applicants and employees.