Regional Product Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Shanghai, China

Job Description:

1. Customer Segmentation & Tiered Management

• Develop and implement a systematic approach to customer classification and prioritization within the region.
• Build and maintain a robust regional KOL and expert network, developing tailored engagement plans for each tier.

2. Regional Strategy Implementation

• Develop and execute annual, quarterly, and monthly regional marketing plans
• Proactively monitor and analyze regional market dynamics—including competitor activities, regulatory changes, and healthcare policies—and adjust regional strategies accordingly to maintain competitive advantage.
• Design and execute regional academic promotion activities

3. Business Insight & Reporting

• Collect, analyze, and synthesize regional market data, sales performance, and customer feedback on product efficacy, safety, and usability.
• Generate timely business insight reports with actionable recommendations to support product lifecycle management and strategic optimization.
• Track and report competitive intelligence, sales dynamics, and emerging issues within the region, proposing solutions as needed.

4. Regional Team Enablement & Empowerment

• Provide product knowledge training, clinical evidence updates, and professional guidance to the regional sales and marketing support team.
• Enhance team capabilities through coaching on disease-state knowledge, rare disease product information, and customer engagement skills.

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility